Indhold Problemformulering 1 Definition af CRM 1 Hvorfor opstod CRM? 1 CRM applikationer 3 Hvordan understøtter CRM porters 12 strategier 4 Konklusion 5 Problemformulering Beskriv hvad CRM (Customer Relationship Management) er‚ og hvad det kan bruges til? Definition af CRM CRM kan opfattes som en disciplin‚ hvor der udelukkende er fokus på styring af salgs- og marketingaktiviteter over for kunden. Det har gennem tiden udviklet sig fra at være en simpel registrering af kundedata
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Introduction to CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman
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CRM Programs Customers need a clear view of the company they intend to travel or stay with. MTR up-selling and cross-selling its existing customers through values of quality and reliability by presenting those values effectively‚ to confirm the loyalty of the existing client portfolio‚ which is the most cost-effective way to win future sales. Besides‚ MTR also lower the cost of new customer acquisition by building the brand through targeted communications. Mass customization is used by MTR
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disabilities are prone to abuse‚ discrimination and exploitation; thus making them vulnerable. Abuse is defined as anything that is harmful‚ injurious‚ or offensive. It is a pattern of behaviour in which physical violence and/or emotional coercion is used to gain or maintain power or control in a relationship. Abuse also includes
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Operational CRM simply defined are systems and processes that support the “front office” daily operations that focus solely on the customer base of an organization or entity (Baltzan & Philips‚ 2010). Increasing competition and decreasing customer loyalty have led to the emergence of concepts that focus on the nurturing of customer relationships (Henning‚ et al. 2003). With Operational CRM systems one can improve the efficiency of CRM business processes and comprise solutions for sales force
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THE FEDERAL CONSTITUTION & THE LEGAL FRAMEWORK Prepared By: Ms. Narimah Hashim Jabatan Perakaunan & Kewangan Fakulti Ekonomi & Pengurusan‚ UPM NHashim....UPM...12.7.2006 1 THE FEDERAL CONSTITUTION Definitions‚ features & functions Relationship of the government & the Constitution Financial relationship between Federal & State Governments Government grants Financial difficulties of States NHashim....UPM...12.7.2006 2 WHAT IS THE FEDERAL CONSTITUTION? The Federal Constitution
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1).What are the pros and cons of a CRM initiative that is led by the marketing department? PROS CRM and marketing goes hand in hand with eachother. Marketing people would take customers into high consideration when it comes to having a relationship with them‚ they see the importance in communicating. CRM through marketing allows companies to determine who its best customers are. The gathering of this information with the use of CRM also allows companies to create new products and services that
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2.1 Main Points of Article Malaysian eating habits There are several main areas being addressed by the authors in the article. Among them is the increasing number of obesity among Malaysians today. In 2010‚ Malaysia was ranked sixth by the World Health Organization (WHO). Obesity has become a serious problem in Malaysia where the number of obesity among young people including children is increasing. Obesity can lead to serious health problems such as diabetes‚ heart attack‚ kidney disease
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This write up specifically discuss about one component of the Malaysian transportation system‚ which is the railway KTMB (Keretapi Tanah Melayu). This entity is about 120 years old in transporting people and goods. Being a son of an ex-KTM train driver and had been traveling with my family to various locations I have witnessed the progress of KTMB for all these years. This paper explains if KTMB is still relevant and the core of Malaysian transportation system. As consumers become more sophisticated
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ELECTION Election is important to give power and opportunity to the people to select their representatives in the government - suits the principle of freedom of individual rights. Two types of elections: • General election • By-election General Elections are held within a period not exceeding 5 years from previous election. By-elections are held in the event of death of a representative and also if there is a vacancy due to absence of a
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