CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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flourishing financial success and the ability to triumph over competitors‚ while maintaining a prestigious reputation by operating socially responsibly‚ collaborating with other multinational companies and the sponsorship of events evinces Emirates airline unequivocally has one of the best marketing strategies in the industry today. In addition‚ more effective research is being utilised by the company to improve knowledge regarding consumer and competitor behaviour‚ as well as internal organisational
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Int. J. Emerg. Sci.‚ 2(1)‚ 134-148‚ March 2012 ISSN: 2222-4254 © IJES CRM Performance Measurement Process Reza Allahyari Soeini‚ Behzad Jafari‚ Mohammadreza Abdollahzadeh NOORETOUBA Virtual University‚ Tehran‚ Iran‚ NOORETOUBA Virtual University‚ ICT research center of IS‚ Iran‚ NOORETOUBA Virtual University‚ Tehran‚ Iran‚ jafaribehzad@aol.com Abstract. Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages
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Methods used by the civil rights movement in the 1950s The methods that were used in by the Civil Rights Movement in the 1950s were largely based around lobbying‚ protests and boycotting. The African American residing in the United States found these things effective and professional among their community‚ and together they worked towards changing laws‚ legislations and above all the constitution of the USA. Mass protesting was popular and one form of protesting that made a phenomenal part
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declare war and conclude peace‚ make its own laws and have its own government. We still need to achieve a lot but we cannot say that we are not independent. Based on the interview that we have done with two Malaysians‚ we can summarize that not all Malaysians know the true meaning of independence. Despite me having to interview a younger generation today‚ I can see that they don’t value the true meaning of independence meaning that they don’t take Independence Day seriously. This
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The Globalization of the Malaysian Economy Mohammed Shakur Economic ’globalization’ is generally defined as the openness‚ integration‚ and interdependence of various economies‚ whereby economic activities‚ products‚ services‚ capital‚ intellectual properties and investments are flowed across borders; whereby global resources are operated internationally. Malaysia showed her commitment in accepting the challenges of globalization by joining the General Agreement on Tariffs and Trade (GATT)‚ and
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Acknowledgements This report is only possible with the sincere dedication of our group members and Dr. WasonLueangpapat‚ Public Administration Professor. For the members‚ their contributions and hard work has been the chance to fulfill their part of the distributed duty in Public Administration of Malaysia. As researchers and editors‚ we especially want to acknowledge the Comparative Public Administration lecturer‚ Ajarn. Dr. WasonLueangpapat‚ to his friendly contributed lectures and every example
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are the methods of inquiry and how are they used in criminal investigation? The method of inquiry is based on gathering observable‚ empirical and measureable evidence. Basically‚ methods of inquiry are ways that an investigator gathers the information for the case that they are investigating. Methods of inquiry are used in criminal investigation by collecting evidence‚ statement collection‚ and going through electronic databases and even the internet. The methods of inquiry are all used in conjunction
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Chapter 2 Characteristics of the Airline Industry The real difficulty in changing any enterprise lies not in developing new ideas‚ but in escaping from the old ones. John Maynard Keynes 2.1 Introduction In recent years‚ the European airline industry has exhibited impressively dynamics. The sector has gone through a drastic change on both the supply and the demand side. Unlikely in other industries‚ the driving forces governing the recent changes do not depend mainly on technological factors
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Forensics is the study of scientific methods used in crime detection. This field of study also incorporates other fields of study such as chemistry‚ biology‚ physics‚ geology‚ medicine‚ meteorology‚ and psychology (Forensic science‚ 2008). Forensic evidence can be used to prove a person guilty in the courts of law (Forensics). Forensics is a Latin adjective that means “of or before a forum or place of meeting.” Today‚ forensics is a synonym for legal or court related. Also‚ because the term is so
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