Michele Lynn October 12‚ 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down‚ as does basically any type of travel. However‚ Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling‚ I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor‚ and it really never bothered me where I sat‚ so I didn’t mind the “A‚ B‚ C” boarding groups as opposed to
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EXECUTIVE SUMMARY Spirit Airlines (SAVE) is an ultra low-cost‚ low-fare based in Fort Lauderdale‚ Florida that provides affordable travel opportunities. The IPO for Sprit airlines was offered on June 11th‚ 2011. The price of the stock at the IPO date was of $12.00. According to NASDAQ.com‚ the money that was raised on the IPO was $187.2 million dollars‚ with 5 million dollars in expenses. After the underwriting cost eliminated they approximately raised171.0 million. After the IPO sale
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Company Perspectives: From a small air service that began with a 5-seater twin engined Airspeed Consul in 1947‚ Malaysia Airlines has grown into an award-winning airline with a fleet of more than 100 aircraft‚ servicing more than 110 destinations across six continents. Today‚ Malaysian Airlines System Berhad is a corporation with a vision of global expansion. The airline’s network will grow extensively in response to consumer demand for worldwide coverage. The airline’s enhanced in-flight services
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ONLINE TICKETING IN THE AIRLINE INDUSTRY: THE GLOBAL IMPACT Chiang-Nan Chao‚ St. John’s University‚ Jamaica‚ NY‚ USA Robert J. Mockler‚ St. John’s University‚ Jamaica‚ NY‚ USA Dorothy G. Dologite‚ Baruch College‚ New York‚ NY‚ USA ABSTRACT As consumers move away from the traditional approach of buying airline tickets in the past years‚ airlines are benefiting from cost reduction due to the rapid increase in paperless e-ticket sales and restrictive use of traditional travel agencies. However‚ when
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American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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PROJECT REPORT ON “KINGFISHER AIRLINES” [pic] Submitted in Partial Fulfillment for the Award of the Degree of Bachelor in Business Administration 2010-2012 Under the Guidance of:
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relationship between Knowledge Management and Leadership; along with creating a successful organizational goal within Southwest Airlines. The mission statement of Southwest Airlines declares that” the company is dedicated to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit”(Southwest Airlines). Southwest Airlines pledges a commitment to provide its employees a stable work environment with equal opportunity to learn and for personal
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Budget Airlines Threats and opportunities within the industry‚ a brief Report Mr. Craig Haldane Glasgow‚ 30th November 2014 Contents 1. 2. 3. 4. 5. Introduction: What is a Budget or Low Cost Airline……………………………………………………… 1 Strategies Within the Industry……………………………………………………………………………………… 1 Threats Within the Industry…………………………………………………………………………………………. 2 Opportunities within the Industry………………………………………………………………………………… 2 Conclusion…………………………………………………………………………………………………………………... 3 1. Introduction: What
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Relationship Management (CRM) CRM is a cross functional enterprise system that integrates and automates many customer serving processes in sales‚ marketing‚ and customer services that interact with a company’s customers. It also creates an IT framework of Web-enabled software and databases that integrate these processes with the rest of the company’s business processes. CRM helps companies to become customer-focused businesses. Why did Mitsubishi Motor decide to implement CRM? Executives felt
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Malaysia is a nation of tremendous ethnic diversity. The multicultural nature of the population—often described as rojak (a spicy mixed salad)—goes back a long way‚ to the earliest habitation of the Peninsula. Since then‚ there have been continuous waves of immigrants from virtually all directions. Over time‚ increasing inter–ethnic contacts and influences have resulted in a polyglot nation of ethnicities‚ religions‚ cultures and traditions. This volume introduces the various ethnic groups that call
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