CRM Assignment Flipkart Sales Campaigns of Flipkart Flipkart as a brand has built a strong association with kids in its campaigns. The TVCs feature kids in adult situations (and with adult voiceovers). The idea of using kids stemmed from the fact that no one trusts like children. It also signifies that shopping in Flipkart is very simple that even a kid can do it. The use of children is more from a brand identity perspective‚ not to mention they make the commercials all the more interesting
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existing customers to retain them and increase their share of customer‟s purchases. Customer Relationship Management is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. CRM is a broadly recognized‚ widely-implemented strategy for managing a company‟s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and synchronize business processes. The overall goals are to
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RELATIONSHIP MANAGEMENT- MGT 633 HYUNDAI COMPANY-AUTOMOBILE INDUSTRY Submitted By: puspendra singh mobile no 09023286232 Rg. No.10903337 R1807B56 MBA 4rd Sem. Submitted To: Miss savita mam Lect. of CRM LSB. Hyundai Motor Company Hyundai Motor Company (KRX: 005380)‚ a division of the Hyundai Kia Automotive Group‚ is the world’s largest automaker by profit‚ the world’s fourth largest automaker by units sold[ and the world’s fastest growing
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structured questionnaire was developed from the ACSI model and was randomly distributed to the users of the three mobile operators to determine their satisfaction with service quality delivery in the Macedonian mobile telecommunication market. From the analysis carried out‚ it was found out that the overall service quality perceived by the customers was not satisfactory‚ that expectations were higher than perceptions. Customers were not satisfied with service. The results and findings will provide extra
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ISSN No-2031-5063 Vol.1‚Issue.III/Sept 11pp.1-4 Research Paper Analytical study of CRM: As a strategic tool in Banking sector in Western Vidarbha with reference to Akola District Prof. Dr. G. L. Pedhiwal. HOD (Co-ordinator) Smt.L.R.T. College of Commerce‚ Akola. & Sanjay J.Tale M.B.A Abstract : Customer relationship management systems are being widely across various sectors and have emerged as a popular business strategy in today’s competitive environment in companies. It has been
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AN INVESTIGATION INTO THE IMPACT OF SOCIAL MEDIA ON BRAND PERCEPTIONS: THE CASE STUDY OF ESTÉE LAUDER DISSERTATION By PALESA MAHLOELE Presented in partial fulfilment of the requirements for the degree of MSc Marketing University of Wales APRIL 2011 ABSTRACT Social media has evolved through many generations and eras‚ it has been defined in various ways by different authors‚ researchers as well as academia. Some argue that it stems from the very early
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Title of the Dissertation Project – DO CRM HAVE BECOME A NESSESITY IN INSURANCE SECTOR? Aims/ objectives ▫ What I you want to find out/ research? I want to study the whole system of customer relationship management and its necessity in Insurance Sector. It will be an analytical research to find out whether Really the Insurance Sector requires CRM initiatives which fulfills the customers expectations or not. ▫ Why? Demand Side-In coming
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Int. J. Emerg. Sci.‚ 2(1)‚ 134-148‚ March 2012 ISSN: 2222-4254 © IJES CRM Performance Measurement Process Reza Allahyari Soeini‚ Behzad Jafari‚ Mohammadreza Abdollahzadeh NOORETOUBA Virtual University‚ Tehran‚ Iran‚ NOORETOUBA Virtual University‚ ICT research center of IS‚ Iran‚ NOORETOUBA Virtual University‚ Tehran‚ Iran‚ jafaribehzad@aol.com Abstract. Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages
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“Strategic issues in customer relationship management (CRM) implementation” Business process management journal Capricorn Ventis. 2009. “CMAT model explained” [Online] Available at: http://www.crm.ie/pdf/datasheets/CMAT/CMAT_Process_explained_CVL.pdf [Accessed on: 2009/10/17] Chen. Injazz. Popovich. Karen. 2003. Understanding customer relationship Management. People Process and Technology Davids. M. 1999. “How to avoid the 10 Biggest Mistakes in CRM” Journal of Business Strategy‚ November / December
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Topic: Marketing Strategies for Sustainable CRM _____________________________________________________________________________ Abstruct: This paper explains how a CRM approach builds on a strategic vision that integrates people and processes with technology to maximize a firm’s investment. This paper describes how a company can manages their strategies to develop a sustainable CRM. Introduction Customer relationship management (CRM) has attracted the expanded attention of practitioners
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