“CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers. Operational Analytical Collaborative Operational CRM focuses
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1. Introduction of the assignment Customer relationship management (CRM) is the process of acquiring‚ retaining & growing profitable customers and a comprehensive approach for expanding customer relationship. There are different between Marketing and CRM. Marketing is a process in selling of product meanwhile CRM is a multifaceted process‚ which is intended to allow business organization to better anticipate and match customer needs and desire. As long as people are doing the buying‚ people
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available on CRM and relationship marketing and emphasizes the need for a single‚ process-based framework that helps in making a comprehensive CRM strategy followed by its successful implementation. The objective is to highlight CRM’s role in enhancing customer value and‚ in turn the shareholder value. Various CRM and marketing experts‚ who provide their views in the article‚ emphasize the need for a cross-functional‚ process-oriented approach which identifies three alternative perspectives of CRM within
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Customer Relationship Management Customer relationship management (CRM) is “an information system that combines methodologies‚ software‚ and the Internet to help an organization establish stronger customer relations with customers” (Awad‚ 2007‚ p. 296‚ para. 1). Through human involvement and information technology‚ CRM allows organizations to gain insight into customer demographics and market trends. Additionally‚ CRM helps organizations enhance their customer service‚ improve call center
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Successful customer interaction The eresource ERP CRM Software in India module helps you know your customer better and includes many features such as activities‚ history‚ related contacts‚ addresses of your customers and their relations with your competitors. The flexible database structures enables you whatever information you would like to keep on your customer and maintains such information for your future reference. The eresource ERP CRM module also facilitates control and organization of
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Name: Boboc Carmen-Maria Id: 23739 Unit 2: Human Resource Management Group: B3 Lecturer: Fatima Imran Contents Introduction 1.1 Distinguish between personnel management and human resource management 1.2 Assess the function of the human resource management in contributing to organisational purposes 1.3 Evaluate the role and responsibilities of line management in human resource management 1.4 Analyse the impact of the legal and regulatory framework on human resource management Task1:
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UK FOOD RETAIL SECTOR analysis List of contents 1. Introduction 2. Annotated Bibliography 3. Finding and analysis 3.1. PEST analysis 3.2 Porter’ five force 3.3 Competitor Analysis 4. Conclusion 5. Reference ******* 1. Introduction The assignment mainly focus on the analysis of UK food retailing sector. Firstly‚ the essay wills summary and comment on quality and the reliable of 12 different sources. It then analyse the UK Food retailing sector by 3
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Computer Center‚ Lu Dong University‚264025‚Yantai sun_zhonghong@sina.com Abstract This report explores CRM’ s implication on information‚ business strategy‚ as well as an issue which will influence successful implementation of CRM . Furthermore‚ this report analyzes factors which will barrier or promote information flow within organization. Through facilitating information flow across organization‚ CRM systems can assist organizations to have better understanding of customers‚ therefore to increase customer
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Vol. 31 Iss 6 pp. 584-600 http:// dx.doi.org/10.1108/MIP-05-2012-0055 Injazz J. Chen‚ Karen Popovich‚ (2003)‚"Understanding customer relationship management (CRM): People‚ process and technology"‚ Business Process Management Journal‚ Vol. 9 Iss 5 pp. 672-688 Mark Xu‚ John Walton‚ (2005)‚"Gaining customer knowledge through analytical CRM"‚ Industrial Management & Data Systems‚ Vol. 105 Iss 7 pp. 955-971 Access to this document was granted through an Emerald subscription provided by 562989
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HKU164 rP os t 11/09/01 Grey Worldwide: Strategic Repositioning Through CRM py o Chaotic media and communications market conditions and downward industry pressure on commission margins forced Grey Worldwide Hong Kong and China (Grey WW-HK/China) to conceive a CRM philosophy called Grey Relationship Management (GRM) in 2001‚ to reposition itself through defined e-marketing and CRM strategies for the Asian market‚ particularly China.1 Facing threats from a changing and fiercely
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