A Project Report On “CRM practices in Retail Sector” Submitted to: Prof. Sushil Chaurasia Tolani Institute of Management Studies Submitted by: Neha Das Retail sector is one of India’s fastest growing sectors with a 5% compounded annual growth rate. Retail is India’s largest industry. It accounts for over 10% of the India’s GDP and around 8% of the employment. Driven by changing lifestyles‚ strong income growth and favorable demographic patterns‚ Indian retail is
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significant interest from both academicians and practitioners‚ customer relationship management (CRM) remains a huge investment with little measured payback. Intuition suggests that increased management of customer relationships should improve business performance‚ but this intuition has only inconsistent empirical or real world support. To remedy this situation‚ this study identifies a core group of expected CRM benefits and examines their ability to increase a firm ’s value equity‚ brand equity and
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REPORT July 2002 Use the Balanced Scorecard to Execute CRM Strategy Viewpoint CRM is all about vision‚ strategy and implementation. Too many companies lead with technology‚ and fail. Changing behaviors and processes are key to implementing strategy. A Balanced Scorecard makes change manageable. Dynamics • Competitive pressures are driving companies to invest in CRM‚ even though 50% to 90% of CRM initiatives fail. The primary cause of failure is the inability to develop and effectively
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* Introduction Meaning of customer relationship management (CRM) 1. A management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants. 2. A computerized system for identifying‚ targeting‚ acquiring‚ and retaining the best mix of customers. Customer relationship management helps in profiling prospects‚ understanding their needs‚ and in building relationships with them by providing the
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A hypermedia database is a computer retrieval system. The database allows the user to access texts‚ video and audio recordings and photographs. Files are stored according to subject. Hypermedia Database Hypermedia database comprises a set of interconnected multimedia web pages. In this type of database‚ information is stored online and the data can be accessed by several users at a time. Hypermedia‚ an extension of the term hypertext‚ is a nonlinear medium of information which includes graphics
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Optimal CRM Implementation Strategies Seung Hyun Kim Department of Information Systems‚ National University of Singapore‚ Singapore 117417‚ kimsh@comp.nus.edu.sg Tridas Mukhopadhyay Tepper School of Business‚ Carnegie Mellon University‚ Pittsburgh‚ Pennsylvania 15213‚ tridas@cmu.edu A lthough companies have spent a great deal of money to adopt CRM (customer relationship management) technologies‚ many have not seen satisfactory returns on their CRM implementations. We study optimal CRM implementation
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Information Literacy and Database Search Activity The reason of this assignment is to explore and explain approaches in navigating databases‚ talk about the finding of the search process‚ closing with four relevant sources that related to the research questions‚ “What competence do counselors believe they have to incorporate spirituality into hospice care‚ and What course(s) are need for counselors to feel comfortable integrating spirituality in a therapeutic setting?” This essay will talk about
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Normalization of Database Tables Introduction to Normalization of Database Tables Normalization of Database Tables l Introduction to Normalization of Database Tables 4 4 4 ISM 602 Dr. Hamid Nemati 4 4 4 Functional Dependency l Introduction to Normalization of Database Tables l l A Functional Dependency Is A Relationship Between Or Among Attributes Such That The Values Of One Attribute Depend On‚ Or Are Determined By‚ The Values Of The Other Attribute(s)
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CHAPTER 4 RELATIONAL DATABASES SUGGESTED ANSWERS TO DISCUSSION QUESTIONS 4.1 Contrast the logical and the physical view of data and discuss why separate views are necessary in database applications. Describe which perspective is most useful for each of the following employees: a programmer‚ a manager‚ and an internal auditor. How will understanding logical data structures assist you when designing and using database systems?</para></question><question
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Institution Database Software The acquisition of database software for business information management is a source of business leverage in the ever competitive business environment. The management of business information is made possible by the acquisition of efficient database software. Database software is the term that refers to the computer program that helps to enter‚ update‚ organize‚ retrieve‚ and report information held in a computer database. Among the commonly used database software for
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