.6 Research Methodology:..............................................................................................7 Limitations of the Study:.............................................................................................8 CRM and E-CRM implementation:...............................................................................9 Major Findings:.........................................................................................................13 Conclusion:...........
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considerable maintenance cost (60 Millions/year); • kept in house because Hilton believes its capabilities generate a competitive advantage. One of the applications supported by OnQ is the CRM program that manage all the information and preferences of Hilton’s customers. Initiative Objectives/Benefits OnQ and CRM were implemented to : • standardize the service level in all the hotels in the different brands; • provide a holistic view of the customers; • track and make easily available information
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Database Design Ryan K. Stephens Ronald R. Plew 800 East 96th St.‚ Indianapolis‚ Indiana‚ 46240 USA Database Design ASSOCIATE PUBLISHER Copyright 2001 by Sams Publishing EXECUTIVE EDITOR Bradley L. Jones All rights reserved. No part of this book shall be reproduced‚ stored in a retrieval system‚ or transmitted by any means‚ electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise‚ without written permission from the publisher. No patent liability is assumed with respect
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College of Business Hospitality & Tourism Studies Department of Computer Science & Information System CIN623 Database Design & Programming Final Examination Trimester 1 – 2011 Date: Duration:3 hours plus 10 minutes INSTRUCTION TO STUDENTS 1. You are allowed ten minutes extra reading time during which you are not to write 2. Write all answers to each question in the Answer Booklet. 3. Write your Student ID number at the top of each attached sheet. 4. Insert all written foolscaps in their correct sequence
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10/24/2014 Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing on meaningful‚ long term relationships and
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Assignments Requirements 1. Look up the definition of functional dependency. Can you find a good example? In relational database theory‚ a functional dependency is a constraint between two sets of attributes in a relation from a database. Cars Suppose one is designing a system to track vehicles and the capacity of their engines. Each vehicle has a unique vehicle identification number (VIN). One would write VIN → Engine Capacity because it would be inappropriate for a vehicle’s engine to have
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many recent publications that discuss various features‚ opportunities and issues related to Cloud services ([Jane Anderson et al.‚ 2010]‚ [Sam Goundar et al.‚ 2011])‚ but only few scholars have attempted to explain the factors for adoption of cloud database ([Chinyao Low et al.‚ 2011]). Related studies
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perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end effectiveness of CRM strategies
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Migration of Databases – An XML Approach XML Database Migration is a project of migrating the existing databases into XML format. Conversion of databases to XML file format‚ the databases like Ms-Access‚ Oracle and MS-SQL‚ MySQL connects in the network or the oracle in the personal computer can be connected for the generation of XML code. Let us consider‚ user runs a firm with three companies with different database’s respectively. User planned to mingle the entire database’s of the firm in to
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Key concepts Let me start by naming a few of the most important concepts in relational database design. A basic understanding of these will be required to understand the rest of the article. * Primary Key (PK) A column with a unique value for each row. Although not all database management systems (DBMS) require you to put a PK into each table‚ from a design perspective a PK is a requirement. No table should be without one. * Foreign Key (FK) These define relationships between tables. When
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