Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Int. J. Emerg. Sci.‚ 2(1)‚ 134-148‚ March 2012 ISSN: 2222-4254 © IJES CRM Performance Measurement Process Reza Allahyari Soeini‚ Behzad Jafari‚ Mohammadreza Abdollahzadeh NOORETOUBA Virtual University‚ Tehran‚ Iran‚ NOORETOUBA Virtual University‚ ICT research center of IS‚ Iran‚ NOORETOUBA Virtual University‚ Tehran‚ Iran‚ jafaribehzad@aol.com Abstract. Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages
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ducational institutions worldwide are undergoing fundamental shifts in how they operate and interact with their “customers”: students‚ alumni‚ donors‚ faculty members‚ and staff members. Kotler and Fox (1995) state that “the best organization in the world will be ineffective if the focus on ‘customers’ is lost. First and foremost is the treatment of individual students‚ alumni‚ parents‚ friends‚ and each other (internal customers). Every contact counts!” During the mid-1980s and the late 1990s
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MKT 4610 CRM Wednesday Individual Assignment Name: Chan Hing Hong Jerry SID: 52606241 1. Explain to Mrs. Wen what CRM is and how CRM is different from traditional marketing. CRM‚ in a word‚ defines the continuous process of enhancing communication with customers‚ increasingly acquiring knowledge of customer demand and improvement on your current service to meet their escalating demand. However it differs from the traditional product-based or market-based mode. CRM provides our customers with more
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Relationship Management (CRM) CRM is a cross functional enterprise system that integrates and automates many customer serving processes in sales‚ marketing‚ and customer services that interact with a company’s customers. It also creates an IT framework of Web-enabled software and databases that integrate these processes with the rest of the company’s business processes. CRM helps companies to become customer-focused businesses. Why did Mitsubishi Motor decide to implement CRM? Executives felt
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Databases In the Workplace klee CIS/207 This paper will discuss the different databases in my organization with regards to what the databases are being used for and any improvements that can be made. To understand how a database helps the day-to-day functions of a business one must first know what a database does and how it works. A database is a “systematized collection of data that can be accessed immediately and manipulated by a data-processing system for a specific purpose” (English Dictionary)
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MOBILE DATABASE CONTENTS | Page No. | i. Abstract | 3 | 1. Introduction | 3 | 2. Background | 4 | 3. Mobile Database Architecture | 5 | 4. Technique to Secure database 4.1 Data Synchronization 4.2 Mobile transaction 4.3 Embedded database 4.4 Authentication from the Web Server 4.5 Data Privacy 4.6 Adaptability to Middleware 4.7 Communication 4.8 Data Encryption at client side | 67788991010 | 5. Resisting
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Database Environment Paper DBM-380 November 18‚ 2012 Introduction A database defines a structure for storing information and it collects information that is organized in such a way that a computer program can quickly select desired pieces of data. A database can also be thought of as an electronic filing system. Data and information are extracted from a database by creating a query and then submitting it to the query database management system (DBMS) and it is posed in a language that
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a family reunion database using Microsoft Access‚ we first need to break down the information currently available to us. Since the database will hold names and other information on family members attending the reunion‚ we need to decide on the model type of the database. Family reunion is rather straightforward event with not much complexity to the data‚ so it will be easier and much more efficient to use Relational Database Model. Relational Database model is a simple database‚ which includes Entities
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Relational Databases Lee Rudd Abstract Data for our programs are stored in various formats. The most commonly used format is in the form of a database since databases are not dependent on a single program or hardware platform. These databases are stored in five structures of hierarchical‚ network‚ relational‚ multidimensional‚ and object-oriented. Hierarchical structure organizes data in a one to many relationship. The network goes of the hierarchical structure by organizing data in
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