Database marketing is the technique of gathering all the information available about customer‚ leads and prospects into a central database and using that information to drive all marketing efforts. The information is stored in a marketing database and can be used at both the strategic and tactical levels to drive targeted marketing efforts. (www.itsallgoodwebdesign.com/html/database_marketing.html). A database is a collection of data arranged for computer retrieval. Marketing can defined as "performance
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Stratford University Database Security (SOF620) Professor: Godson Chukwuma Term Paper Assignment Submitted by Rafik Abdelhamid Osmane Top ten threats in Database security: 1. Excessive Privilege Abuse 2. Legitimate Privilege Abuse 3. Privilege Elevation 4. Database Platform Vulnerabilities 5. SQL Injection 6. Weak Audit Trail 7. Denial of Service 8. Database Communication Protocol Vulnerabilities 9. Weak Authentication 10. Backup Data Exposure The common
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OPEN SOURCE CRM SYSTEMS FOR SMES Marco Tereso1 and Jorge Bernardino1 1 Polytechnic of Coimbra – ISEC‚ Coimbra‚ Portugal a21190968@alunos.isec.pt‚ jorge@isec.pt ABSTRACT Customer Relationship Management (CRM) systems are very common in large companies. However‚ CRM systems are not very common in Small and Medium Enterprises (SMEs). Most SMEs do not implement CRM systems due to several reasons‚ such as lack of knowledge about CRM or lack of financial resources to implement CRM systems. SMEs have
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files‚ along with the details of the interpretation of the data. A Data Base ManagementSystem is a software system or program that allows access to data contained in a database. The objective of the DBMS is to provide a convenient and effective method of defining‚ storing‚ and retrieving the information stored in the database. The database and databasemanagementsystems have become essential for managing business‚ governments‚ schools‚ universities‚ banks etc. 1.2 BASIC DEFINITIONS AND CONCEPTS In
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Database Comparison Paper Tania Hillard Database Management / DBM 502 Pamela Hurd June 19‚ 2006 Introduction This paper will compare and contrast four different types of database software. The database software that will discuss is the Microsoft Access‚ SQL‚ DB2‚ and Oracle. A database is the most vital system for a company as it stores mission critical information. The continual failure of a company’s database system can only lead to the demise of the organization - companies cannot
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Databases | Database Construction and Management 1. What is a database? A database is one or more large structured sets of persistent data‚ usually associated with software (database management system) to update and query the data. A simple database might be a single file containing many records‚ each of which contains the same set of fields where each field is a certain fixed width - From FOLDOC A database is a collection of data elements (facts) stored in a computer in a systematic way
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Abstract Database Systems has a practical‚ hands-on approach that makes it uniquely suited to providing a strong foundation in good database design practice. Database design is more art than science. While it’s true that a properly designed database should follow the normal forms and the relational model‚ you still have to come up with a design that reflects the business you are trying to model. This paper shows describes design process of database project. The importance of Completing the Design
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History of Database Technology Past and Present The term database was popularized with the growth of the computer industry and is typically thought of as software used to store‚ index‚ manipulate‚ and retrieve information (Vaughn). Database software has been in use since the Census Bureau used a punch card system to meet the requirements for the collection‚ sorting‚ and reporting of data for the 1890 census (National Research Council). These earliest databases were flat file databases. The flat-file
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Files and Relational Databases What is a file? • contains groups of records used to provide information for operations‚ planning‚ management and decision making. • can be used for storing data for an indefinite period of time‚ or they can be used to store data temporarily for a specific purpose. FILE TYPES • Master Files -- contain records for a group of entities. The attributes may be updated often‚ but the records themselves are relatively permanent. These files
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SQL INTRODUCTION Diaz‚ Francis Lorenzo A. BSM CS 3B G2 History of SQL SQL began life as SEQUEL11‚ the Structured English Query Language‚ a component of an IBM research project called System/R. System/R was a prototype of the first relational database system; it was created at IBM’s San Jose laboratories by Donald D. Chamberlin and Raymond F. Boyce in 1974‚ and SEQUEL was the first query language to support multiple tables and multiple users. In the late 1970s‚ SQL made its first appearance in
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