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    Nike and Adidas

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    Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society‚ humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess‚ skill‚ determination‚ and discipline‚ the athlete has always held a revered place in society. Athletes‚ depending on the

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    Nike Analysis

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    Nike Analysis Table of Contents Company history…Pages 3-5 Environmental issues…Pages 5-6 Marketing Objective…Pages 6-7 Strategy Control…Page 7 R and D…Page 8 SWOT…Pages 9-11 Competition Strategy…Page 11 Political/Legal…Page 12 Cultures …Page 12 Demographics…Page 13 Economic Strategy…Page 13 Global Strategy…Page 14 Environmental Strategy…Page 15-16 Long Term Objectives…Page 16 Specific recommendations…Page 17 Conclusion…. Page 17 Financials

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    brother loves the game of hockey. He doesn’t care about all the media and advertising surrounding the game‚ he just simply loves the sport. Tonight he’s going to a New Jersey Devils hockey game purely for the love of the game. He’s going to wear his Reebok‚ New Jersey Devils jersey and go to the Prudential Center to see the game. The Prudential Center is located near the new Red Bull Park and not far from the Izod Center‚ which until recently‚ was known as Continental Airlines Arena. As usual‚ he’ll

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    Adidas Marketing Plan

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    Final
Assignment
 
 Nathan
Coury
 Christien
Crynes
 Erin
Dodds
 Priya
Nathan
 Jackie
Smith 
 April
30‚
2010
 Executive
Summary
 
 Adidas
has
been
around
since
1924
and
has
grown
to
be
one
of
the
top
companies
in
 providing
a
variety
of
high
quality
products
to
consumers
interested
in
sports.
It
is
 currently
the
number
two
brand
in
the
sporting
goods
industry‚
trailing
its
main
 competitor
Nike.
Adidas
has
a
strong
focus
on
both
performance
and
style‚
as
opposed
to
 Nike’s
more
pure
performance
emphasis

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    best buy

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    DE 116 Assignments #1 Questions: 1. The marketing concept is based on an understanding that a sale is depended on a customer’s decision to purchase a product to meet an unsatisfied need. Marketing is a process that concentrates on not just selling products‚ services‚ or ideas but also on delivering value and the utmost benefit to customers. The basic ideas underlying the marketing concept are first; Focusing on customer wants and needs so that the organization can distinguish its offerings from

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    Group sales increase 18% on a currency-neutral basis Net income attributable to shareholders up 25% to € 209 million adidas Group increases full year sales guidance • Comparable Retail store sales grow 17% currency-neutral • adidas and Reebok sales increase 18% and 24% respectively • Gross margin almost unchanged at 48.5% despite higher input costs • Operating margin up on a comparable basis • Net borrowings down 33% to € 914 million at quarter-end adidas Group currency-neutral

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    1.1. Industry Analysis 1.1.1. Market Characteristics: - Market Potential: During the past few years major footwear and clothing brands like Reebok and Puma‚ and more recently‚ adidas and Nike‚ have been moving into the cricket market. Reebok was the official technical sponsor of the 2011 ICC World Cup and adidas clothes the Proteas‚ English and Australian teams. Nike featured prominently on the sleeves of the Indian team shirts. Some of the top players who had been in action at

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    Introduction Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. CRM systems for marketing track and measure campaigns over multiple channels‚ such as email‚ search‚ social media‚ telephone and direct mail. These systems track clicks‚ responses‚ leads and deals. CRM systems can be used to create‚ assign and

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    Free Flow Layout

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    free flow layout had no particular display pattern. All the fixtures and products were grouped and located in flowing patterns on the sales floor. This layout usually used in stores which emphasize mainly on atmosphere and personal selling. Disney‚ Reebok and Nike were some of the good example which were using free flow layout. Customers could move around freely is one of the advantages of free flow layout. Since there were no barrier or no routes to display item‚ customers could reach their favourite

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    Nike Strategic Evaluation

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    Nike. In August 2005‚ Adidas would announce that it had made a deal to acquire its rive Reebok for $3.8 billion. This acquisition of its rival garnered a stronger role in the sports industry. This merger was a big success that has brought Adidas a significant sales growth over the past couple of years. The merger of these two large companies supplemented each other in order to fight for market share. Reebok held a strong presence in the U.S. market‚ and Adidas is known worldwide. New Balance

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