| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
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Happy customers‚ equal happy owners and happy owners‚ equal money in Hilton’s pocket. So how can Hilton guarantee happy customers and owner success? In 2002 Hilton created the initiative CRM (Customers Really Matter). Hilton knows customers book hotel rooms either online or through their call center. To achieve CRM Hilton had to create a program that was readily available and easily accessible to both the hotel staff and the call center staff. Therefore‚ they launched OnQ‚ a custom-built enterprise
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NIKE – INTRODUCTION : Nike‚ Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world ’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008‚ it employed over 30‚000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies headquartered
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Customer Relationship Management (CRM) refers to a system of business practices implemented across an enterprise to organize the acquisition‚ aggregation‚ and analysis of customer. In other words it is referred to as a system for managing an enterprise’s interactions with current and future customers. A company’s CRM activities involves using technology to organize‚ automate and synchronize sales‚ marketing‚ customer service‚ and technical support. The main components of CRM includes customers Relationship
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industry that mostly depends on the availability of leisure time and disposable income. “CRM”‚ or Customer Relationship Management‚ is one of the most important topics in the business world. Its attributes and consequences cannot be disaffirmed. Without proper customer relationship management‚ there is no way you can build interest and acquire and retain customers to the business‚ in order to be profitable. CRM features an embryonic reputation and it is getting among the most popular educational as
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Ranch engage in a personalization and CRM strategy? Why? Canyon Ranch should engage in a personalization and CRM strategy because this will enable them to consolidate all their customer data into a central view. Canyon Ranch currently has a decentralized IT infrastructure. A central view will allow them to aggregate the data they already collect and use this to address the different needs of the customers in the fastest and most effective manner. The use of CRM could also be used to target specific
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PUMA’s AG Case Adalbert and Rudolf Dassler founded puma in 1924 in Germany. The company was called Gebrüder Dassler OHG‚ and was internationally well known. However‚ the two brothers separated creating Adidas and Puma‚ respectively. Puma had sponsored some of the worlds most famous soccer players‚ positioning itself as one of the most important company in soccer shoes and accessories. In spite of that‚ the son of the founder‚ Armin Dassler‚ take Puma to a point where all product were sold
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the total costs. The Customer Relationship Management (CRM) of an organization plays an important role in the business processes. Customer Relationship Management (CRM) refers to the software tools that supplying the customer information for various purpose. Customer Relationship Management can help the organization to retain the old customers and attract the new customers. The main idea for the Customer Relationship Management (CRM) is to treat the different customers differently. This is because
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CRM is the abbreviation for customer relationship management. It entails all aspects of interaction that a company has with its customer‚ whether it is sales or service-related. While the phrasecustomer relationship management is most commonly used to describe a business-customer relationship‚ CRM systems are used in the same way to manage business contacts‚ clients‚ contract wins and sales leads. CRM is often thought of as a business strategy that enables businesses to: Understand the customer
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banks are making attempts to adapt CRM. It is with this background‚ the researcher has made a modest attempt towards the idea that CRM can be adapted uniformly in the banking industry for betterment of Banking Services. The lack of understanding on Customer Relationship Management (CRM) is always a concern among the service providers especially banks. Banks have their own way of managing their relationships with the customers. However‚ the perception of customers on CRM practices among banks should also
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