THE SUMMER INTERNSHIP REPORT Customer Services in PANTALOONS In the partial fulfilment for the award of Post Graduate Program in Retail Management PLACE OF RESEARCH: GURGAON Submitted to: Mr. UMANG H. R. Submitted by: MEENA CHAUDHARY Batch-2008-10 ANSAL Institute of Management Sector -55 Gurgaon TABLE OF CONTENTS: Project Title……………………………………………1 Table of Contents……………………………………..2 Declaration…………………………………………….3 1 Summer Training Certificate………………………...4 Acknowledgement……………………………………
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References: Leonard.L.Berry in his article “The old Pillars of New retailing” Published in Harvard Business Review. Cathy Hart‚ Grazyna B. Stachow‚ Andrew M.Farrell “ Employer perceptions of skills gap in retail:issues and implications for UK retailers Camphell Fraser and Anna Zarkada- Fraser: Measuring the performance of
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AN INVESTIGATION INTO THE IMPACT OF SOCIAL MEDIA ON BRAND PERCEPTIONS: THE CASE STUDY OF ESTÉE LAUDER DISSERTATION By PALESA MAHLOELE Presented in partial fulfilment of the requirements for the degree of MSc Marketing University of Wales APRIL 2011 ABSTRACT Social media has evolved through many generations and eras‚ it has been defined in various ways by different authors‚ researchers as well as academia. Some argue that it stems from the very early
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Retail Business In India The Changes and Challenges Ahead I. Backgrounder The retail industry has witnessed phenomenal expansion and the nature and structure of the industry has undergone a dramatic transformation. The concept of organized retailing and international franchising has gathered significant importance and prominence in the developing countries and the tiger economies of Asia. The advent of sophisticated and superior Information Technology tools and reduction in Communication barriers
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management DEFINITION AND SCOPE OF RETAILING : The word retail is derived from the French word retail‚ meaning to cut a piece off or to break bulk. In simple terms‚ it implies a first-hand transaction with the customer. Retailing can be defined as the buying and selling of goods and services. It can also be defined as the timely delivery of goods and services demanded by consumers at prices that are competitive and affordable. Retailing involves a direct interface
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Executive Summary Canyon Ranch is the gold standard in destination spas and enjoys commanding rates that are much higher than other destination spas‚ but there are signs of increasing competition. Day spas are aligning themselves with medical professional and offered services in nutrition‚ homeopathy‚ physical therapy and general medical practice. Also some hospitals were starting to provide spa treatments and wellness centers with nutritionists. Canyon Ranch is now faced with questions as to how
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derive the benefits and the value that company offers. The growth of the Internet users has considerably grown at larger scale and thus has influenced many of them to retail through this electronic resource. Thus‚ online retailing is one of the flourishing channel for retailing industry and has become one of the most (prospering) channel. It has become a convenient channel for customers to access variety of products available online‚ their brand awareness‚ information of the products how compatible
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1 TURKISH RETAIL SECTOR 1.1 Historical Perspective In order to define retailing‚ it should be considered from various perspectives‚ to demonstrate its impact‚ and its special characteristics. Retailing entails the business activities involved in selling goods and services to consumers for their personal‚ family‚ or household use. Today‚ it is at an interesting crossroad‚ with many challenges ahead. Retailing may be viewed from multiple perspectives. It includes tangible and intangible
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CUSTOMER RELATIONSHIP MANAGEMENT--- CRM Keeping customers for life What is CRM:? It is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. CRM is as a process that will help bring together lots of pieces of information about customers‚ sales‚ marketing effectiveness‚ responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and
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Customer Relationship Management by Maruti Suzuki India Ltd. About Company: Maruti Suzuki India Ltd. is one of India’s leading four-wheeler automobile manufacturers and the market leader in the car segment‚ both in terms of volume of vehicles sold and revenue earned. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. The company headquarter is in Gurgaon‚ Haryana (near Delhi). More than
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