. Abstract : This paper presents an overview of the CRM implementation in manufacturing industry‚ it attempts to show the benefits‚ disadvantage‚ strategy and challenges involved in CRM implementation in relation to the manufacturing industry. After which‚ a case study on CRM implementation was presented. Introduction Traditionally manufacturing industry was product centric in nature. Manufacturers‚ had soon realized that relying on their products to increase profitability is no longer
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mind the present scenario‚ what do you think would be the future trends in customer relationship management in the aviation sector ? 11. Distinguish between CRM and e-CRM. Explain the process of implementation of e-CRM. 5591 B.B.A. ( Aviation‚ Tourism and Hospitality Management ) DEGREE EXAMINATION‚ 2010 ( SECOND YEAR ) ( PART - III ) ( PAPER - V ) 230. CUSTOMER RELATIONSHIP MANAGEMENT ( Including Lateral Entry ) December ] [ Time : 3 Hours Maximum : 100 Marks SECTION - A (10 ×2 = 20) Answer
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Abstract The purpose of this report is to provide an understanding about Customer Relationship Management (CRM) and the reason why it is considered as an evolutionary breakthrough in today’s business world. To add further‚ this covers the importance of customer relationship management with respect to customer service and loyalty which results in profitability to a company in the long run. It also explains the development of the company’s vision to increase profits with the help of technology‚ people
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10 Code of Ethics 10 The value of customer knowledge 11 From a technical point of view: 11 Practical value: from the point of view of the customer 11 Practical value: from the point of view of the supplier 11 Intrinsic Quality 12 The Role of CRM Systems in the Various Organizational Forms (People) 13 The capacity for empathy 13 The ability to create congruence 13 The ability to use an unconditional positive approach to the other person 13 The Waste Resulting from Poor Quality 14 Identification
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CRM Assignment Flipkart Sales Campaigns of Flipkart Flipkart as a brand has built a strong association with kids in its campaigns. The TVCs feature kids in adult situations (and with adult voiceovers). The idea of using kids stemmed from the fact that no one trusts like children. It also signifies that shopping in Flipkart is very simple that even a kid can do it. The use of children is more from a brand identity perspective‚ not to mention they make the commercials all the more interesting
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partnering with selective customers to create superior value for the company and the customer. Importance of CRM • • • • Growing de-intermediation process Growth of the services economy Emergence of TQM/ JIT/ MRP/ ERP Advent of digital technology/ complex products/ solution selling • Hyper competition • Changing customer expectation • Globalisation – global account management CRM Process CRM Formation • Purpose – Improve marketing effectiveness – Improve marketing efficiency • Programs – Continuity
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The author here cites this case as a support to influence the importance of customer relationship management’s study in the present market scenario. Due to the facts of big bucks investment in this field while implementing CRM the case shows that it is becoming a rather de-motivating strategy for the companies to invest huge amounts of money in things that doesn’t seem successful‚ analyzing the past records. Customer relationship management is an approach to managing a company’s interactions with
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ISSN No-2031-5063 Vol.1‚Issue.III/Sept 11pp.1-4 Research Paper Analytical study of CRM: As a strategic tool in Banking sector in Western Vidarbha with reference to Akola District Prof. Dr. G. L. Pedhiwal. HOD (Co-ordinator) Smt.L.R.T. College of Commerce‚ Akola. & Sanjay J.Tale M.B.A Abstract : Customer relationship management systems are being widely across various sectors and have emerged as a popular business strategy in today’s competitive environment in companies. It has been
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The Weekly Progress Report | | |Progress Report # | 03 | | | |Reporting Period: |02.08.2011 |to |08.08.2011 | | | |Submittal Date : |August 09‚ 2011
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Sample Paper – 2011 Class – X Subject – Science Time: 2 ½ Hrs General Instructions: I) ii) iii) iv) Maximum Marks: 60 The question paper comprises of two sections A and B. You are to attempt both the sections. The candidates are advised to attempt all the questions of Section A separately and Section B separately. All questions are compulsory. There is no overall choice. However‚ internal choice has been provided in two questions of five marks category in Section A and one question of 2 marks
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