"Crm strategies adopted by kfc" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 19 of 50 - About 500 Essays
  • Best Essays

    Crm in Indian Banks

    • 4575 Words
    • 19 Pages

    Bholanath Dutta‚ CRM in Financial Services Marketing‚ Journal of Marketing Mastermind‚ Sept 2008. Davids M (1999)‚ How to Avoid the 10 Biggest Mistakes in CRM‚ Journal of Business Strategy‚ Nov-Dec 1999‚ pp22-26. Day GS (2000)‚ Managing Market Relationship‚ Journal of the Academy of Marketing Science Vol. 28 (1)‚ pp – 24-30. Ed Thompson et al (2005)‚ Organisations are beginning to think about CRM again‚ Management update‚ November‚ 2005. Kimberly‚ C et al (2005)‚ CRM Marketing Strategies and Technologies

    Premium Customer relationship management

    • 4575 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    Kfc Business Communication

    • 1418 Words
    • 6 Pages

    Introduction: KFC Corporation‚ based in Louisville‚ Ky.‚ is the world’s most popular chicken restaurant chain specializing in Original Recipe®‚ Extra Crispy™ and Colonel’s Crispy Strips® with home-style sides‚ Honey BBQ Wings‚ and freshly made chicken sandwiches. There are more than 14‚000 KFC outlets in more than 80 countries and territories around the world‚ serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands‚ Inc.‚ Louisville‚ Ky. KFC is a brand and operating

    Premium KFC Fried chicken

    • 1418 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    KFC VS MCDONALDS

    • 5296 Words
    • 22 Pages

    CHAPTER I: INTRODUCTION MCDONALD’S VS KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.

    Premium KFC Fast food restaurant Fast food

    • 5296 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Bsc Crm Automotive

    • 3912 Words
    • 16 Pages

    Scorecard to Execute CRM Strategy Viewpoint CRM is all about vision‚ strategy and implementation. Too many companies lead with technology‚ and fail. Changing behaviors and processes are key to implementing strategy. A Balanced Scorecard makes change manageable. Dynamics • Competitive pressures are driving companies to invest in CRM‚ even though 50% to 90% of CRM initiatives fail. The primary cause of failure is the inability to develop and effectively implement a strategy for relating to customers

    Premium Customer relationship management Balanced scorecard Strategic management

    • 3912 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    SWOT Analysis of KFC

    • 1836 Words
    • 8 Pages

    secret recipe. The secret recipe has long been a source of advertising‚ and allowed KFC to set itself apart. Also‚ KFC was the first chain to enter the fast-food industry‚ just before McDonald’s‚ which opened its first store a year later‚ and the "secret recipe" was the initial home replacement strategy. 2. Name recognition and reputation. KFC’s early entrance into the fast-food industry in 1954 allowed KFC to develop strong brand name recognition and a strong foothold in the industry. The Colonel

    Premium KFC Fast food Fried chicken

    • 1836 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    KFC Marketing Plan

    • 3112 Words
    • 13 Pages

    Table of Content Page 1.0 KFC Background……………………………..…………………......… 3 2.0 KFC Current Concept and Practice ………...……………………...….. 3 3.0 KFC Marketing Mix (7Ps) ………………………………..……..…….. 4 3.1 Product and Service ……………….………………………………… 4 3.2 Price………………………………………………………..………… 4-5 3.3 Place…….………………………….………………………………… 5 3.4 Promotion.……………………………………………………………

    Premium Fast food Hamburger Marketing

    • 3112 Words
    • 13 Pages
    Satisfactory Essays
  • Powerful Essays

    Kfc Marketing Research

    • 3777 Words
    • 16 Pages

    Executive Summary Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range

    Premium Fast food Fast food restaurant

    • 3777 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Crm Ryanair

    • 1387 Words
    • 6 Pages

    eight key perspectives of eCommerce. It will also analyse Ryanair business strategy‚ marketing strategy‚ future site development and conclude on same. Ryanair has 37 bases and 950+ low fare routes across 26 countries. Ryanair currently employs a team of more than 7‚000 people and expects to carry approximately 66 million passengers in the current fiscal year. (Ryanair 2010) Ryanair are well positioned‚ their business strategy is no frills‚ budget airline. They have big plans for expansion. Ryanair

    Premium Low-cost carrier Airline Southwest Airlines

    • 1387 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The five functions of CRM are sales‚ marketing‚ support‚ finance and executive. Some examples that would fall in the sales category would be lead/prospect generation‚ qualification‚ distribution‚ tracking‚ analysis‚ reporting‚ meeting planning‚ proposal generation and support‚ and competitive analysis. Some examples of marketing would be campaign management‚ literature fulfillment‚ marketing penetration and segmentation‚ event planning‚ analysis & reporting‚ database marketing‚ list management‚

    Premium Customer relationship management

    • 833 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    air asia-crm

    • 891 Words
    • 3 Pages

    Introduction to CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman

    Premium Marketing Customer relationship management Customer service

    • 891 Words
    • 3 Pages
    Satisfactory Essays
Page 1 16 17 18 19 20 21 22 23 50