"Crm strategies of adidas in india" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Adidas - Crm Technology

    • 4652 Words
    • 19 Pages

    by the adidas® group. Approach – A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers‚ innovation in creation of new products‚ use of technology to maintain customer information and the importance of strategic alliances with other businesses. Findings – Customer Relationship management is an integral part of the marketing strategy in every

    Premium Customer relationship management Marketing Brand

    • 4652 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    Targeting strategeies for Adidas India :- Targeting segments would be aspiring athletes in the age group of 15 to 35. In the lifestyle and apparel market targets consumers who identify with sport as a way of life and are brand conscious. Focus on Lifestyle There should be a more emphasis to penetrate the lifestyle market deeply‚ without losing sight of its long heritage as the original performance brand. Consumers who may be less active sports participants‚ but who are style setters and

    Premium Marketing Shoe Footwear

    • 302 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Crm in Nike & Adidas

    • 960 Words
    • 4 Pages

    4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies‚ software‚ and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example‚ an enterprise might build a database about its customers that described relationships in sufficient detail so that management

    Premium Customer relationship management Customer service

    • 960 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Strategies of Adidas

    • 2287 Words
    • 10 Pages

    Strategies of ADIDAS Global Brands is responsible for all the product and marketing functions and long-term development of the adidas and Reebok brands. The primary objective of this portfolio strategy is to ensure that our brands seize market and category opportunities through well-defined and coordinated go-to-market strategies. Each brand is responsible for the execution of its strategic focus by creating a constant stream of innovative and inspiring products and generating communication strategies

    Premium Brand Reebok Branding

    • 2287 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Adidas Strategy

    • 1345 Words
    • 6 Pages

    ultimate playground. At the adidas Group we are committed to environmental leadership and setting the standard for our industry. The adidas Group Environmental Strategy 2015 is our five-year plan to re-engineer our approach and embed performance improvements across our whole value chain. DEVELOPMENT DESIGN SALES SOURCING INNOVATION OWN OPERATIONS MARKETING USE & END OF LIFE Building on existing programmes and leveraging the passion of our people‚ the Strategy will deliver efficiencies

    Premium Adidas Sustainability Environment

    • 1345 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Adidas Marketing Strategy

    • 3327 Words
    • 14 Pages

    ||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer‚ part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The company was named after

    Premium Reebok Athletic shoe Adidas

    • 3327 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Corporate Strategy of Adidas

    • 8197 Words
    • 33 Pages

    Corporate Strategy Of Adidas   SCOPE OF THE FIRM VERTICAL INTEGRATION STRATEGIES (EXISTING MARKET/ DIFFERENT STAGE OF PRODUCTION) A vertical integration strategy describes “The degree to which a firm owns its upstream suppliers and its downstream buyers” (Blackwell Reference Online‚ Vertical Integration Strategy). The purpose of vertical integration is to increase the control of the stages of development. In the early beginnings Adidas produced all the shoes and apparel on its own. Through

    Premium Adidas Reebok Nike, Inc.

    • 8197 Words
    • 33 Pages
    Powerful Essays
  • Best Essays

    Adidas Growth Strategies

    • 2403 Words
    • 10 Pages

    about the company adidas that belongs to the adidas Group. The adidas Group sells products under the brands adidas‚ Reebok and TaylorMade-adidas Golf. Adidas is on the market over 80 years and sells products for every kind of sports. The adidas group was founded in the year 1949 by Adolf Dassler. A company that started with selling soccer shoes contains today a wide product assortment with footwear‚ apparel and accessories. The brand is further divided into three subbrands called adidas performance‚ original

    Premium Adidas

    • 2403 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Mix for Adidas? Product The group has maintained a culture of providing high quality products aimed at providing the best value to the costumer. The products portfolio is continuously enhanced through creations and innovations throughout the companies various categories. This is pursued in order to cater to the various needs and wants of consumers worldwide. Well-known brands for sports apparels‚ equipment and accessories‚ the Adidas group has a diverse brand portfolio consists of: Adidas: footwear

    Premium Olympic Games 2008 Summer Olympics Summer Olympic Games

    • 839 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Adidas branding strategies

    • 1072 Words
    • 5 Pages

    Strategic Brand Management of Adidas Duraiganasan Subramaniam SCSJ-0003731 BA456 Marketing Cases Mr.Francis Ng Adidas Introduction Adidas is a Germany multinational corporation that design and manufacture sport accessories and clothing. Besides‚ its core business adidas also have leverage its product types such as bags‚ shirts‚ watches‚ eyewear‚ and other sports- and clothing-related goods. Adolf Dassler‚ founded adidas in 1948‚ after the separated from his brother Rudolf who was founded

    Premium Brand management Brand Adidas

    • 1072 Words
    • 5 Pages
    Better Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50