establishment of the MTR Club. It is a customer database that provides MTR with a powerful and effective marketing platform to weight on customer needs‚ usage patterns and preferences‚ therefore adding more value to its loyal customers for repeat patronage. CRM Programs Customers need a clear view of the company they intend to travel or stay with. MTR up-selling and cross-selling its existing customers through values of quality and reliability by presenting those values effectively‚ to confirm the loyalty
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Group Case 1 Group 5 2/27/13 Microsoft Dynamics Customer Solution Case Study: Nonprofit Empowers Team‚ Markets More Effectively with Association Management Solution Background of the Organization National Middle School Association is a nonprofit organization. They have 25 employees that provide professional development‚ journals‚ books‚ research‚ and information to middle school teachers in the United States. NMSA generates about $6.5 million a year in revenue through membership fees
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Our CRM solution for telecom helps carriers maximize account potential‚ increase customer satisfaction and boost revenues. This is achieved by streamlining processes and consolidating customer defragmented data spread across multiple systems‚ on a single powerful technology platform. CRMnext enables a seamless transformation from a product-centric to a customer-centric organization required to succeed in a competitive market. Background Telecoms continue to face stiff revenue targets spread across
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Business environment of CRM When a person or an organization entrusts with their investment or any kind of input then they are a “CUSTOMER”. Also the individual or the organization is customer of some individual or an organization. Now managing the relationship between these two parties is known as customer relationship management. Few examples to state would be: Tourist and government People and government Consumer and corporate The business environment affecting these two parties is of importance
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DABUR INDIA LIMITED ANNUAL REPOR T w w w. d a b u r. c o m Report on Corporate Governance Directors’ Report 06 Auditors’ Report 13 Financial Statements 17 Consolidated Financial Statements 18 Statements as per US GAAP 25 31 CHAIRMAN’S MESSAGE Dear Shareholders‚ BOARD OF DIRECTORS Mr V C Burman Dr Anand Burman Mr Pradip Burman Mr Amit Burman Mr P D Narang Mr Sunil Duggal HH Maharaja Gaj Singh Mr R C Bhargava Mr P N Vijay Mr Stuart Edward Purdy Dr S Narayan Chairman Vice Chairman Director
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CRM Assignment Flipkart Sales Campaigns of Flipkart Flipkart as a brand has built a strong association with kids in its campaigns. The TVCs feature kids in adult situations (and with adult voiceovers). The idea of using kids stemmed from the fact that no one trusts like children. It also signifies that shopping in Flipkart is very simple that even a kid can do it. The use of children is more from a brand identity perspective‚ not to mention they make the commercials all the more interesting
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International Journal of Academic Research in Business and Social Sciences October 2011‚ Vol. 1‚ No. 3 ISSN: 2222-6990 Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) Biljana Angelova Full Professor at Ss Cyril and Methodius University‚ Economic Institute‚ Prolet nr 1‚ SkopjeMacedonia; E-mail: angelova@ek-inst.ukim.edu.mk ; Mob: ++389 70 234 360 Jusuf Zekiri Assistant Professor at South East European University‚ Business and Economics
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Int. J. Emerg. Sci.‚ 2(1)‚ 134-148‚ March 2012 ISSN: 2222-4254 © IJES CRM Performance Measurement Process Reza Allahyari Soeini‚ Behzad Jafari‚ Mohammadreza Abdollahzadeh NOORETOUBA Virtual University‚ Tehran‚ Iran‚ NOORETOUBA Virtual University‚ ICT research center of IS‚ Iran‚ NOORETOUBA Virtual University‚ Tehran‚ Iran‚ jafaribehzad@aol.com Abstract. Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages
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No-2031-5063 Vol.1‚Issue.III/Sept 11pp.1-4 Research Paper Analytical study of CRM: As a strategic tool in Banking sector in Western Vidarbha with reference to Akola District Prof. Dr. G. L. Pedhiwal. HOD (Co-ordinator) Smt.L.R.T. College of Commerce‚ Akola. & Sanjay J.Tale M.B.A Abstract : Customer relationship management systems are being widely across various sectors and have emerged as a popular business strategy in today’s competitive environment in companies. It has been viewed as a process
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. Abstract : This paper presents an overview of the CRM implementation in manufacturing industry‚ it attempts to show the benefits‚ disadvantage‚ strategy and challenges involved in CRM implementation in relation to the manufacturing industry. After which‚ a case study on CRM implementation was presented. Introduction Traditionally manufacturing industry was product centric in nature. Manufacturers‚ had soon realized that relying on their products to increase profitability is no longer
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