AGENDA : AGENDA Dabur – The Brand Product Offerings Brand Equity-Analysis Brand Equity Why Restructuring? Branding strategy SWOT Analysis Marketing Mix Slide 2: Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care‚ Personal care and Food products Dabur has a turnover of Rs.1899.57 crore with powerful brands like Dabur Amla‚ Dabur Chyawanprash‚ Real‚ Vatika and Hajmola Bottom Line Driven Company Product marketed in over 50 countries
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competition with a smaller margin. Dell’s focus was to acquire as many new customers as possible‚ which in turn allowed them to negotiate even lower prices from their component suppliers‚ and through economies of scale‚ reduce costs even further. This strategy was extremely successful‚ shown in Figure 1 Dell sales numbers and income rapidly increased through most of the 1990’s. Figure 1 http://finance.yahoo.com/echarts?s=DELL+Interactive#chart5:symbol=dell;range=19880901‚19991201;indicator=volume;chartt
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Impact of stress on employee work profile By Harshini Sandadi Enrollment no-A30601912032 1. Introduction to study: Human resource is a set of individuals who make up workforce of an organization‚ business or an economy Stress is a universal element experienced by employees around the globe. Stress has become major problem for employer particularly in developing nations where the employer doesn’t realize the impact of stress on employee performance. 2. The problem statement: * Depression
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Question 1: Analyze the reasons that impelled Dabur to refine its Ayurvedic image to that of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an allopathic drug‚ Plagin‚ to combat the then prevalent epidemic of plague. In 1896‚ Dr. Burman set up a small
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author here cites this case as a support to influence the importance of customer relationship management’s study in the present market scenario. Due to the facts of big bucks investment in this field while implementing CRM the case shows that it is becoming a rather de-motivating strategy for the companies to invest huge amounts of money in things that doesn’t seem successful‚ analyzing the past records. Customer relationship management is an approach to managing a company’s interactions with current
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Management • Comprehensive strategy and process of acquiring‚ retaining and partnering with selective customers to create superior value for the company and the customer. Importance of CRM • • • • Growing de-intermediation process Growth of the services economy Emergence of TQM/ JIT/ MRP/ ERP Advent of digital technology/ complex products/ solution selling • Hyper competition • Changing customer expectation • Globalisation – global account management CRM Process CRM Formation • Purpose – Improve
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EQUAL OPPORTUNITIES Dabur is committed to promoting diversity among teams in the broadest sense possible (in terms of gender‚ age‚ training‚ origins‚ disability‚ etc.) in order to improve performance and become increasingly innovative and competitive. The organization does not employ nor encourages forced‚ bonded or child labour and conducts proper checks and audits to ensure that their contractors follow their example. At Dabur‚ all employees are of equal value. Nobody shall be discriminated at
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FORTIFY PAP Category for Mosquito Repellents Objectives of Research The major objective of the research is to:- * Identify touch points for reaching the consumers. * How to create relevance for PAP category. * Identify the barriers for usage of Odomos. Data Sources To collect the data we followed primary research method to collect data. Primary Data Questionnaire Survey Structured Personal Interview Questionnaire Design Sample Design My sample size consist of
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Project Report On “Dabur India Limited” Submitted To: Prof.Momita mam BY: 29-Rashmi Gawand 37-Priyanka Jagtap DABUR INDIA LIMITED Dabur India LimitedDabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today‚ Dabur has a turnover of Rs.1899.57 crores. The market penetration of Dabur is of about 1.5 million retail outlets all
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New appraisal pill for Dabur staff Writankar Mukherjee‚ TNN Apr 22‚ 2008‚ 12.00am IST KOLKATA: FMCG major Dabur India is going to revamp its appraisal policy for 2‚600-odd employees across the country. The company has decided to move beyond plain-vanilla annual increments to a system of continuous employee reward. The move has been undertaken based on recommendations from noted HR consultant Hewitt Associates. There will also be spot awards to recognise employees on the spot at any time‚ for
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