INTRODUCTION 1.1 OVERVIEW We live in an era where telecommunications services hold a central role in every sphere of our lives (Came‚ 1984). Marketers argue with compact confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto‚ 2002). Moreover‚ it has facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira‚ 1984). The deregulation in the INDIAN telecommunication
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ENVIRONMENT [pic] STRATEGIC CAPABILITIES Strategic capabilities are the resources and competencies Vodafone need to survive and prosper. (Johnson‚ Scholes & Whittington 2006‚ p.119) Why do we need to understand Vodafone’s Capabilities.... Vodafone’s capabilities will allow Vodafone to achieve competitive advantage over others because Vodafone has something that a competitor doesn’t have‚ or has difficulty getting. | |RESOURCES
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[pic] Term Paper of Marketing Management Topic: Comparative Study of Marketing Mix Elements Of Vodafone and Airtel Submitted by: Submitted to: Arun Verma Anju Saini 11012490- A26 (faculty) Sec: 1011 MBA (IB) Acknowledgement I feel immense pleasure to give the credit of my term paper to all those individuals who guided me
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Introduction: Customer engagement (CE) refers to the engagement of customers with one another or with a company or a brand. The initiative for engagement can be both consumer-led and company-led and the medium of engagement can be on or offline. Unlike marketing terms such as positioning‚ customer engagement has not been traced to a single source. Customer engagement has been discussed widely on online; hundreds of pages have been written‚ published‚ read and commented upon. Numerous high-profile
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* The CRM and the examples of its different applications CRM (Customer Relationship Management) is a widely implemented strategy for managing a company’s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and synchronize business processes—principally sales activities‚ but also those for marketing‚ customer service‚ and technical support. The overall goals are to find‚ attract‚ and win new clients‚ nurture and retain those the company
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management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
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Author’s Name Institutional Affiliation Abstract Strategies are the foundation for driving the direction of any business company. Successful business growths and maintenance of market lead is as a result of implementing the best strategies properly. A number of strategy categories exist and a business organization should implement those that fit the nature of its business. This paper analyses several important business strategies through making a choice in each category that should be implemented
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Strategy‚ Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international brand with a portfolio in almost every food and beverage category. The brand is consumed daily by a majority of people‚ from its confectionary to it dairy brands and on to it’s beverages. With around 8000 brands it is hard to stay away from them. The company shows it’s size when figures such as 468 factories spread over 86 countries are some statistics‚ with the company employing
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PROPOSAL OF A MARKETING STRATEGY Annotation The subject of this diploma thesis is a proposal of a marketing strategy for a particular company. Scientific information on marketing process of segmentation‚ targetin and positioning based on different opinions in marketing theory and practice is presented within it as well as various kinds of situation and environment analysis. Furthermore‚ facts on CRM approach are submitted together with evaluation of suggested strategies. In the practical part
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Supply Chain Management (SCM) and Customer Relationship Management (CRM) vs. Enterprise Resource System (ERP) a Comparative Paper. Enterprise Resource Planning System (ERP)‚ also referred to as the traditional management system‚ was generated from the MRP or the Material Requirement Systems. Companies have utilized this system for well over 25 years. In its primary set up‚ the MRP stores data related to inventory control and production planning. The system is widespread with the use of one its
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