Customer Relationship Management or CRM is a strategy and processes used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. Today marketers consider retaining of customers as much more challenging job than acquiring customers in context of growing competitive forces. The traditional transactional approach of marketing became insufficient to achieve the marketing goals. The focus of transactional marketing is on individual transaction and doesnât
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As it is derived from the Table 1‚ all the dimensions of the digital business strategy are affected by the current digital resources used by Migros. Some of them are affected more some others less but all of them are affected at a relatively high level so that the business goals‚ vision‚ targets and objectives to be achieved in the best possible way. The main of them are to be the closest they can to the customer‚ to perform in a very high level of efficiency and effectiveness‚ to satisfy the customer
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Insurance I | | INTRODUCTION | Insurance is legal contract that protects people from the financial costs that result from loss of life‚ loss of health‚ lawsuits‚ or property damage. Insurance provides a means for individuals and societies to cope with some of the risks faced in everyday life. People purchase contracts of insurance‚ called policies‚ from a variety of insurance organizations. Almost everyone living in modern‚ industrialized countries buys insurance. For instance‚ laws in some
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Letter of Acknowledgement This report is based on the analysis of employee satisfaction of “EFU General Insurance Limited”. It is our fortune to have personnel of “EFU General Insurance Limited” whose corporation and guidance contributed tremendously to complete this project. It is our pleasure to have the most valued and respected facilitator Mr. Motiur Rehman. The substance that we have gained during the semester and by assignments from him was an introduction for us in the field of Organizational
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more extensive. On this open condition of electronic commerce‚ the need of distribution accordingly is higher than before. Considering on this‚ this article has analyze and study the internet marketing. Different corporations can implement different strategy to improve the competition and get high profit. Keywords: Internet marketing‚ product‚ price 1 Introduction At its core‚ the mission of marketing is to attract and retain customers. To accomplish this goal‚ a traditional bricks-and-mortar marketer
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ON “Recruitment and Selection at AVIVA LIFE INSURANCE” SUBMITTED BY SAMRAT SANTOSH SRIVASTAVA MASTER OF COMMERCE BUSINESS MANAGEMENT (SEMISTER IST) HUMAN RESOURCE MANAGEMENT SUBMITTED TO UNIVERSITY OF MUMBAI PROJECT GUIDE PROF. MISS. KHDIJA KAPADIYA 2012-2013 K.E.S. SHROFF COLLEGE OF ARTS AND COMMERCE BHULABHAI DESAI ROAD KANDIVALI WEST‚ MUMBAI- 400067 PROJECT REPORT ON “Recruitment and Selection at AVIVA LIFE INSURANCE” SUBMITTED BY SAMRAT SANTOSH SRIVASTAVA
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Bojan Nožinić Seminarski rad Metode poslovnog upravljanja CRM FAILURE RATES Failures‚ trends and the uprising of the social media What’s it all about? Customer Relationship Management‚ or CRM‚ is an information technology industry term for methodologies‚ strategies‚ software‚ and other web-based capabilities that help an company to organize and manage customer relationship. For instance‚ if a marketing department runs an outbound campaign‚ all of the information about the customers and
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Managing a CRM Implementation Customer Relationship Management Reserved Copyright 2007 Thomson Publishing: All Rights Wagner & Zubey Copyright (c) 2006 Prentice-Hall. All rights reserved. 1 Learning Objectives Describe the risks associated with implementing CRM applications Discuss the process of choosing from among various CRM alternatives and vendors Divide a CRM project into manageable phases Describe the CRM development life cycle Explain the importance of change management for CRM initiatives
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Internship Report “The Insurance Act 2010 for Non-life Insurance; Problems & Prospects of Peoples Insurance Company Limited” Submitted To: Sharmin Shabnam Rahman Lecturer BRAC Business School‚ BRAC University Prepared & Submitted By: Name Shamima Aktar Student ID 08104057 Date of Submission: May 20 ‚ 2012 “The Insurance Act 2010 for Non-life Insurance; Problems & Prospects of Peoples Insurance Company Limited” ii Letter of Transmittal May 20‚ 2012 Sharmin Shabnam Rahman Lecturer
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Marketing Mix The primary marketing concerns today have most of the apprehensions about building the 4ps rather four pillars of marketing. A successful mix of the right product sold at the right place in the right time using the most suitable promotion is vital for marketing. It serves as a link between the firm and its customers. “Deriving benefit out of the various elements of the mix‚ linking them all together in a balanced format is the marketing focus today.” (Ferrel‚ 2008) The 4ps
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