where customer service comes into picture. Banking industry is very competitive today. Banks are in a constant rat race to grab as many customers as possible. As much investment can be taken from the customer as possible. As such‚ the concept of CRM becomes of utmost importance for banks today in order to retain their existing customers and enhancing the relationship value with them. While attending customers on
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“POSITIONING OF BHARTI AXA LIFE INSURANCE PRODUCTS IN NCR” SUMMER INTERNSHIP REPORT Submitted for the Partial Fulfillment of MBA Degree Of AMITY UNIVERSITY‚ UTTAR PRADESH In the FACULTY OF MANAGEMENT By AMARDEEP SINGH A0102107004 [pic] Under the supervision of Mr. Jitendra Kumar Lecturer AMITY BUSINESS SCHOOL AMITY UNIVERSITY‚ UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH‚ INDIA 2008 ACKNOWLEDGEMENT The project
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Assignment As the product manager‚ I propose to employ the data mining techniques‚ as an important implementation of our Customer Relationship Management (CRM) strategy‚ to better understand the clients of our third party products and increase our profitability. Our bank has various sorts of third party products ranging from mutual funds‚ insurance products to bonds. Commission is earned on selling other companies ’ products. Although the fee amounts are small‚ they are a valuable contribution to diversifying
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INTRODUCTION Life Insurance is a contract between two parties‚ an insurer and an insured‚ where the insurer agrees to pay a designated amount upon the death of the insured for a premium. HISTORY The history of life insurance industry dates back to year 1818‚ in which the first Indian Life Insurance company‚ Oriental Life Insurance Company was started. In 1928‚ the Government of India enacted the Indian Insurance Companies Act which was later modified in 1938 (Insurance Act‚ 1938) to protect
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INTRODUCTION The new millennium has exposed the insurance sector to new challenges of competition and struggle for survival. The era of liberalization‚ privatization and globalisation has ended the monopolistic tendency in this sector. It has been over four years since the Indian insurance market has opened up and the new entrants into the market have set up their shops throughout the country. Until the late nineties‚ the Indian insurance industry was under State control with no private participation
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Implementation of CRM at Minitrex Introduction: Customer Relationship Management is a strategy to develop strong relationships with the customer and to know more about the customer needs. Stronger relationships with the customers will help in the development of the business. CRM helps in understanding the needs of the customers by gathering the information about the customers‚ and this helps to market and sell the company’s products. CRM makes the use of technology
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Comparatives Study Between Mutual Funds Offer by HDFC and ICICI Companies Name: Rajesh Godara (2008 -2010) Title: Comparatives Study Between Mutual Funds Offer by HDFC and ICICI Companies Objectives: * To analyze the concept and parameters of Mutual Fund * To project Mutual Fund as the ‘productive avenue’ for investing activities. * To show the wide range of investment options available in Mutual Funds by explaining its various schemes. * Tell about the ratios Sharpe’s ratio
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CRM at Minitrex Introduction The case begins with Degas‚ Director of sales upset with his sales people‚ because the customers where repeatedly getting calls from the salesman without knowing that they are already the customers at Minitrex. Degas was unhappy with the systems being used at Minitrex. The sales people were using Customer contacts system‚ the creation of Bettman‚ VP of Marketing. He was appointed eighteen months ago in making efforts to centralize the sales and marketing activities. The
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GOVERNMENT S P M R COLLEGE OF COMMERCE. SUBMITTED OF SYNOPSIS TO :- PROF DEEPAK MANHAS SUBMITTED OF SYNOPSIS BY:- MISS. SUMITIKA GUPTA(ROLLNO 22) TOPIC OF PROJECT REPORT:- TO STUDY SERVICE QUALITY OF HDFC BANKS.(UNDER MARKETING FIELD). COMPANY:- HDFC BANK. DATE OF SUBMISSION:-15OF SEP;2012. Introducation of sevice quality:- In the days of intense competition‚ the banks are no different from any other consumer marketing company. It has become essential for the service firms in general and
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Basic characteristics of the following marketing system used in life and health insurance: a. Agency building system b. Nonbuilding agency system c. Direct response system 1- Agency building system: This system involves hiring and training new agents that represent only the insurer. Sales can be expanded by hiring and training more new agents. There are 2 different kinds of systems: General agency system: the insurer hires a salesperson that has experiences and represents only the insurer
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