"Crm theory concepts and models" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 15 of 50 - About 500 Essays
  • Powerful Essays

    Crm Research Paper

    • 4983 Words
    • 20 Pages

    10 Code of Ethics 10 The value of customer knowledge 11 From a technical point of view: 11 Practical value: from the point of view of the customer 11 Practical value: from the point of view of the supplier 11 Intrinsic Quality 12 The Role of CRM Systems in the Various Organizational Forms (People) 13 The capacity for empathy 13 The ability to create congruence 13 The ability to use an unconditional positive approach to the other person 13 The Waste Resulting from Poor Quality 14 Identification

    Premium Customer relationship management Marketing

    • 4983 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Role of Crm in Retail

    • 741 Words
    • 3 Pages

    Role of CRM in Retail CRM has been defined as a process; as a strategy‚ a philosophy‚ a capability‚ or as a technological tool .However‚ CRM is definitely more than just technology. While technology is a key enabler‚ it is only a means to the end and most authors view CRM as a combination of strategy and information systems focusing company’s attention on customers in order to serve them better (Chan‚ 2005). CRM is considered to unite the potential of relationship marketing strategies and

    Premium Marketing Customer relationship management Sales

    • 741 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Crm in Nike & Adidas

    • 960 Words
    • 4 Pages

    4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies‚ software‚ and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example‚ an enterprise might build a database about its customers that described relationships in sufficient detail so that management

    Premium Customer relationship management Customer service

    • 960 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Hilton Case Crm

    • 591 Words
    • 3 Pages

    considerable maintenance cost (60 Millions/year); • kept in house because Hilton believes its capabilities generate a competitive advantage. One of the applications supported by OnQ is the CRM program that manage all the information and preferences of Hilton’s customers. Initiative Objectives/Benefits OnQ and CRM were implemented to : • standardize the service level in all the hotels in the different brands; • provide a holistic view of the customers; • track and make easily available information

    Premium Customer relationship management Hilton Worldwide

    • 591 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    CRM EXAM REVIEW

    • 926 Words
    • 4 Pages

    CRM EXAM REVIEW Q1 1.1 The definition of CRM The systematic combination of people ‚processes and technology that is designed to enable an enterprise to find ‚acquire‚and retain customers 1.2 Globalization Extensive competitors Widespread usage in internet Record the customers information in 360 view Q 2 2.1 Mass Marketing vs Relationship Marketing Mass Marketing: is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market

    Premium Marketing Sales

    • 926 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike s CRM

    • 840 Words
    • 3 Pages

    10/24/2014 Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing on meaningful‚ long term relationships and

    Premium Customer relationship management Customer service Customer

    • 840 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    1. The Concept of Motivation Each concept or idea has its own history determined by the general evolution of human thought. For many years‚ the understanding of the term and the research on motivation were dominated by the so-called drive reduction theories. Psychologists identified a large number of human needs (both biological and psychological ones)‚ all of them causing inner tensions‚ which had to be released in one way or another. In 1964‚ Atkinson (quoted in Williams and Burden‚ 1997: 113)

    Premium Management Psychology Sociology

    • 1536 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Crm Question Paper

    • 344 Words
    • 2 Pages

    process and give an elaborate framework of the same. 10. Keeping in mind the present scenario‚ what do you think would be the future trends in customer relationship management in the aviation sector ? 11. Distinguish between CRM and e-CRM. Explain the process of implementation of e-CRM. 5591 B.B.A. ( Aviation‚ Tourism and Hospitality Management ) DEGREE EXAMINATION‚ 2010 ( SECOND YEAR ) ( PART - III ) ( PAPER - V ) 230. CUSTOMER RELATIONSHIP MANAGEMENT ( Including Lateral Entry ) December ] [ Time

    Premium Customer relationship management Question Customer service

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Crm Analysis on Mtr

    • 425 Words
    • 2 Pages

    establishment of the MTR Club. It is a customer database that provides MTR with a powerful and effective marketing platform to weight on customer needs‚ usage patterns and preferences‚ therefore adding more value to its loyal customers for repeat patronage. CRM Programs Customers need a clear view of the company they intend to travel or stay with. MTR up-selling and cross-selling its existing customers through values of quality and reliability by presenting those values effectively‚ to confirm the loyalty

    Premium Customer relationship management Customer service

    • 425 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Included Concepts Psychodynamic Model From the psychodynamic model‚ I have chosen to include Malan’s concept of the Triangle of Conflict. I chose to include this model because it provides a basic framework for understanding our defenses and the relationship between our feelings. The Triangle of Conflict model is based on three components: feeling‚ anxiety‚ and defense. In this model feelings trigger anxiety‚ anxiety triggers defenses‚ and defenses repress feelings. All three concepts happen at

    Premium Psychology Sigmund Freud Psychoanalysis

    • 695 Words
    • 3 Pages
    Good Essays
Page 1 12 13 14 15 16 17 18 19 50