Legal Form of Ownership 3 B3. Location and Facilities 3 B4: Management Structure 3 B5. Products and Services 3 C. Market Analysis 3 C1: Target Market 3 C2: Industry Analysis 3 C3: SWOT Analysis 3 C4: Competitive Analysis 3 D. Market Strategy 3 D1: 4Ps. 3 D2: Price List 3 D3: Promotional Strategy 3 D4: Sales Forecast 3 E. Implementation Strategy 3 E1. Overall Strategy 3 E2. Monitoring Plan 3 F. Financial Statements and Projections 3 F1. Forecasted Profit and Loss Statement 3 F2. Forecasted Balance
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Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities Constantinides‚ E. (2006). The marketing mix revisited: towards the 21st century marketing. Goi‚ C. (2009). A review of marketing mix: 4ps or more? International Journal of Marketing Kotler‚ P. (2009). Philip kotler marketing. Retrieved from http://www.philipkotlermarketing.com/ Kurtz‚ D. (2012). Contemporary business. (15th ed.). Customer driven marketing (pp. 330-333).
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customize products / services respectively. There are several difference between the CRM and traditional marketing. In traditional marketing‚ it is more company oriented. It focuses on the traditional 4Ps‚ i.e. price‚ place‚ product‚ promotion. However‚ CRM is customer oriented. The focus will be changed from 4Ps to 4Cs‚ i.e. cost to customers‚ convenience‚ customer needs and wants‚ communication respectively. Apart from the different orientation‚ since CRM emphases on relationship with customers instead
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in fast food industry and it is successful for its own special business model. I will analyze the market mix and SWOT of McDonald to show that why McDonald is successful. McDonald’s has its own business model and now I will analysis the 4Ps of the McDonald. The 4Ps are the promotion‚ place‚ price and product. The product of McDonald is that in the saturation stage and it experienced the maturity stage to the saturation. It needs to develop new product to keep its situation in the market and some products
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Index 1 – Question 1 2 – Question 2 3 – Question 3 List of Exhibit Exhibit 1 – 4Ps Exhibit 2 – Brand Identity Prism; Kapferer (2004) Exhibit 3 – Situation and Complication Page 3 Page 4 Page 6 Page 3 Page 4 Page 6 Question 1 – In the period of 1972 to 1993‚ why do you think that Snapple flourished when so many small Start--‐ ups premium fruit drinks stayed small or disappeared? The growing success of Snapple can be explained with 2 of the four principals of marketing mix. Marketing mix describes
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Contents * Executive summery * Company Analysis * Customer Analysis * Competitor Analysis * SWOT analysis * Pest analysis * Market segmentation * Selected marketing strategy (4Ps) * Short and long projection * Conclusion Executive summery Cadbury India is a food product company with interests in chocolate confectionery‚ milk food drinks‚ snacks‚ and candy. Cadbury is the market leader in chocolate .confectionery business with a market share over 70%. Some
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Why have marketing communications budgets been reallocated in recent years to increase expenditure on promotions and reduce spending on advertising? Discuss with reference to one example This report will examine some of the reasons why marketing communications budgets have been reallocated in recent years to increase expenditure on promotions and reduce expenditure on advertising. It will specifically examine the McDonalds Corporation in light of this growing phenomenon. An integrated
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where hunger is just a temporary condition that gets in the way of a packed schedule‚ or a hasty option for the late night party crowd. Fast food also reflects American process innovation‚ making mass produced food of the same quality nationwide. Ray Croc‚ Colonel Sanders‚ and Dave are American entrepreneurial icons for their contributions to the fast food industry. Recently these giants have been losing market share to a new segment that caters to the health conscious crowd. Such firms in this segment
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aborts the pustule and prevents the suppurating fever. Vaccinosis‚ viz‚ inveterable skin troubles‚ neuralgia‚ etc. Mind.--Fixed ideas‚ as if a strange person were at his side; as if soul and body were separated; as if something alive in abdomen (Croc). Emotional sensitiveness; music causes weeping and trembling. Head.--Pain as if pierced by a nail (Coff; Ign). Neuralgia from tea (Selen). Left-sided headache. White‚ scaly dandruff; hair dry and falling out. Greasy skin of face. Eyes.--Ciliary
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NPV = 0 = -60‚000 + (NI + Dep)(2.2832) + 20‚000(0.6575) NPV = 0 = -60‚000 + [(S – VC – FC - Dep)(1 – T) + Dep](2.2832) + 13‚150.32 46‚849.68 = [(4P – 4(10‚000) – 12‚000 – 13‚333.33)(1 - .34) + 13‚333.33](2.2832) 20‚519.31 = (4P – 65‚333.33)(0.66) + 13‚333.33 7‚185.98 = (4P – 65‚333.33)(0.66) 10‚887.85 = 4P – 65‚333.33 76‚221.18 = 4P 19‚055.21 = P
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