recipe. This version continued in 1953 when Neil Borden‚ in his American Marketing Association presidential address‚ took the recipe idea one step further and coined the term ’Marketing-Mix’. The term "Marketing Mix" however‚ does not imply that the 4P elements represent options. They are not trade-offs but are fundamental marketing issues that always needs to be addressed. They are the fundamental actions that marketing requires whether determined explicitly or by
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tax reforms mentioning the 380 cases filed against tax evaders. The collections of the BIR also went up to P1.3 trillion and this year 2015‚ the BIR collection went up to P1.5 trillion. He also highlighted the ‘Pantawid Pamilyang Pilipino Program’ or 4Ps which now have 4.4 million beneficiaries from 786‚523 in 2010. In 2008‚ there were 2.9 million out of school youth in the country. In 2013‚ only 1.2 million out of school youth remained. These are just few He mention on his SONA 2015. My reaction on
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and global attributes that might or might not be incorporated into the strategic plan of the organization‚ Component 2: The team must identify the current Marketing Strategy‚ including the client’s (a) Mission‚ (b) Goals and Objectives‚ and (c) STP + 4P. Teams should not be surprised to find a lack of formal marketing strategy or low level of understanding of the theoretical concepts. The team should prepare a marketing strategy template: “Drill in” on company desired Brand Identity‚ Brand Positioning
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1. Importance of Food Processing and Preservation Increasing the self life of foods these increasing the supply. So may perishable foods can be preserved for a ling time. Making the seasonal food available throughout the year. Adding variety to the diet Saving time by reducing preparation time and energy‚ as the food has already been partially processed. Establishing prices of food‚ as there is less scope of storage of supply to demand. Decreasing wastage of food bye preventing decay or spoilage
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4Ps defines as Product‚ Price‚ Place‚ and Promotion. Based on the statement from Smith and Wiggins (2008)‚ the 4Ps refers to strategic controls for the whole marketing concept. 4Ps determine the product life cycle’s growth and movement. The first P refers to ‘’Product’’ which here Foster’s has a wide range of products‚ such as beers‚ wine
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You ask any fresh business school graduate about his understanding on marketing and 90% of his jargon are derived from one book- The Bible of Marketing by Kotler‚ Philip Kotler. For last five decades‚ Kotler’s views have become widely known and worshiped by students‚ marketers‚ consultants‚ strategists‚ managers and business tycoons. Period Then watch the similar graduate for two to three years in the corporate world doing routine and repetitive business analysis‚ ROI‚ Brand plans‚ Ansoff matrix
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sneakers for the elderly. In order to make an effective marketing plan‚ findings indicate that marketing research and information is imperative for both environmental and competitor analysis. So to speak‚ the report has delved deeper to present how the 4Ps of marketing mix would be utilized for better marketing of the product. Equally important‚ the report has presented a marketing plan budget as a percentage of the total production cost while presenting both control and evaluation procedures to ensure
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Management in all business and organizational activities is the act of coordinating the efforts of people to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning‚ organizing‚ staffing‚ leading or directing‚ and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.Resourcing encompasses the deployment and manipulation of human resources‚ financial resources‚ technological resources
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T 1.2 Introduction Oriflame is a Swedish beauty selling company‚ which offers over 1.000 different products such as skin care‚ cosmetics‚ fragrances‚ personal and hair care‚ and other wellness products. Oriflame operates in more than 60 countries in the world‚ besides it is the market leader in more than half of those countries. Oriflame’s first entries were in Northern Europe. After settling in those Scandinavian markets‚ Oriflame expended in other European countries such as the United Kingdom
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