Approach to Supply Chain Strategy: Combining Lean and Agile Solutions Professor Martin Christopher Cranfield School of Management Cranfield University Cranfield Bedford MK43 0AL United Kingdom Tel : 44 (0)1234 751122 Fax : 44 (0)1234 751806 E-mail : m.g.christopher@cranfield.ac.uk Agenda • • • • • New competitive realities Lean and Agile – what’s the difference? Attacking complexity and waste Improving on-shelf availability Building a consumer-driven supply chain A
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you the opportunity to recognize the concepts from Chapter 1 in a specific industry and organizational context. Our case discussion should begin to make the concept of competitive advantage more tangible. Also‚ you should start to get a sense of the kinds of data that are useful in internal and external analysis and how it can inform a firm’s strategy. Case Discussion: The question is: Keurig’s competitive advantage? Be prepared to discuss your assessment‚ and provide illustrative data to
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Chapter 10 Supply chain Strategy Review and Discussion Questions 1. What recent changes have caused supply chain management to gain importance? 2. With so much productive capacity and room for expansion in the United States‚ why would a company based in the United States choose to purchase items from foreign firm? Discuss the pros and cons. The use of foreign firms can provide a U.S. firm more alternatives in selecting a supplier. The pros are more choices‚ potentially reduced
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average for its industry‚ the company is said to possess a sustainable competitive advantage over its rivals. The goal of much of business strategy is to achieve this from a competitive advantage. Michael Porter of Harvard Business School has identified two basic ways of gaining a competitive advantage; cost leadership and differentiation leadership. Cost Leadership A company can gain a cost advantage by becoming the lowest cost producer in its industry. The sources of cost advantage may include
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(AP) is the market leader in the Indian paint industry. The annual sales turnover exceeds INR 1‚300 Crore‚ marginally ahead of all the competitors in the industry. AP’s market leadership in the decorative paints segments can be grasped correctly when we take note of the relative position of the various players in the industry. The nearest competitor‚ Goodlass Nerolac‚ holds a share of just 14 per cent‚ with others having sub 10 per cent. In an industry historically dominated by multinationals‚ a company
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Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope True/False 1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: Difficulty: Easy 2. The value chain emphasizes the close relationship between all the functional strategies within a company. Answer: Difficulty: Moderate 3. A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its
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2. Supply Chain Map……………………………….. 4 3. The Supply Chain………………………………… 5 3.1 Figure 1…………………………………………. 5 4. References………………………………………….. 7 1. Introduction This report shows you Apple’s iPhone supply chain. It will point out some areas that could be improved and will explain why Apple could have chosen this route for their supply chain. 2. Supply Chain Map 3. The Supply Chain The supply chain
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most significant approaches that suggests ways to achieve sustainable competitive advantage through HR. VALUE HR executives must address a primary question “How can HR aid in either decreasing costs or increasing revenues?” In today’s time when everyone is talking numbers; the HR department has to prove its worth and show that it creates value for the organizations. HR can help a firm achieve sustainable competitive advantage by creating value. Example: FedEx‚ which are the market leaders in
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(air shipment lead-time is three days)‚ evaluate the various alternatives available to Brent Cartier to address the inventory and service problem. 6 5. Bibliography 8 1. What has caused the so-called Inventory/Service "Crisis"? In 1990’s‚ Hewlett-Packard faced several problems with inventory levels for the Deskjet Printer product line. This printer was produced in Vancouver’s facility and from there was shipped to a distribution center. HP has three distribution centers (DC)‚ in North
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transporters and shippers to make efforts to protect the environment in their logistics activities. Fujitsu‚ which has been active in green logistics for some time‚ is expanding environmental load reduction activities across the entire supply chain‚ setting a tough industry-leading target of reducing transport-related CO 2 emissions by 30% from fiscal 2000 levels by the end of fiscal 2010. This paper introduces Fujitsu activities toward this goal with a focus on “reducing CO 2 emissions by using an intensive
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