M&A Report Table of Contents 1. Executive Summary 2. Introduction 3. The history of Cyworld & SK Communications 4. The industry of Cyworld & SK Communications 5. Background of the M&A 6. The process of the M&A 7. Results of the M&A 7.1. Synergy effect between the messenger ‘Nate on’ and ‘mini homepage’ 7.2. CSR (Corporate Social Responsibility) marketing 7.3. Increasing the Profit through the differentiated profit-making model with other competitors
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Question 1: One of Crocs core competencies is a highly responsive supply chain. How does this give Crocs the advantage over its competitors? And‚ describe the three phase supply chain development strategy that Crocs used to achieve their flexible supply chain. To satisfy its mission and comply with growing consumer demands‚ Crocs has built a strategic business concept around maintaining flexibility to offer retailers timely fulfillment while capitalizing on the efficiencies and cost advantages.
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The Acquisition of Prejudice The word ’prejudice’ comes from the Latin word pre-judicium‚ which means ’pre-judgment’. Without examining a person on his or her own worth‚ one has already adopted a negative attitude that implies a judgment. A prejudice is a mixture of beliefs and feelings that predisposes people to respond positively or negatively to members of a particular group. Prejudice is defined as a positive or negative attitude based on information or knowledge that is either irrational‚ unrelated
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Introduction This is an E-marketing report of Crocs Inc. (a designer‚ manufacturer and retailer of footwear). In this paper‚ Crocs’s current E-marketing strategy and the current position of the company will be analyzed. Next‚ a coherent e-marketing plan will be proposed based on the understanding of Crocs’s current marketing mix. Moreover‚ the implementation of the analysis and recommendations for the future development are likewise presented. Source: http://www.crocs.com/home/homepage
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1) What are Crocs’ core competencies? Crocs’ competencies are supply chain management and small-retailer level marketing‚ just in time distribution. Crocs has used its core competencies to build a brand familiarity and popularity and to distribute new models and accessories in mid-season. Their supply chain management has helped the company to create a stronger maturity map for their products‚ and to extend the maturity map through marketing. (Figrure 1. [write a brief description first].
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Supply chain management Nowadays the prêt-à porter industry is very prosperous and it is a tough challenge for many big firms to expand their business and be the most competitive. They have to face with external and internal difficulties. 1) A « test order » is a « fake » order that a client requests to a new supplier to test its abilities in term of production and delivery. The client could see if the products match to its expectations and if the supplier made a work of quality then the « test
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Executive Summary: A marriage is the coming together of two people to become one‚ but each of them has their own individuality and in order to make the marriage a success compromises need to be made. This is also true for mergers and acquisitions. When two companies come together both of them have their individual work cultures and identities but in order to work together successfully they have to make some changes. Only then can a merger or an acquisition be successful. This is
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The ability to fulfill orders based off of true and current demand is the staple of the Crocs supply chain. The flexibility in the Crocs supply chain has been in the company’s ability to provide additional products within the same season of release by not requiring their customers to order one time for the season and months in advance (Marks‚ Holloway‚ Lee‚ Hoyt‚ Silverman‚ 2011‚ para. 11). However‚ this design is not without dependency for a demand for the product. In its current structure‚
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Advertisement Analysis Crocs™ is a popular company in the footwear industry. This is because Crocs™ is famous for the unique design and the bright-coloured products. The previous year‚ Crocs™ got into the hard session with a big loss because of the lowest sales record. Therefore‚ Crocs™ has launched a new advertising campaign “Feel the Love”. This advertising campaign “Feel the Love” sent their message to the consumer via television advertisement. The advertisement was published
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1. What are Crocs core competencies? * Highly flexible supply chain * Innovative and proprietary material: crosslite * Innovative product development * Efficient manufacturing processes that allows the company to produce more than 250 styles of shoes * Global Marketing & Distribution; the company is selling its products in 125 countries 2. How do they exploit these competencies in the future? Consider the following alternatives: a. Further integration into
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