Influence of Packaging on Base of the Pyramid consumers with reference to FMCG industry in India Abstract Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale‚ and product packaging has been found to play a strategic role in seven of the
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CHAPTER 1 INTRODUCTION 1.1 BACKGROUND FOR THE STUDY The Internet has grown tremendously during the past years. It radically changes the way people live‚ work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003‚ p. xi) state: ¡°It gives consumers a much wider choice of products‚ services and prices from different suppliers and the means to select and purchase items more readily. For organizations‚ it gives the opportunity to develop
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ZENITH International Journal of Business Economics & Management Research Vol.2 Issue 2‚ February 2012‚ ISSN 2249 8826 Online available at http://zenithresearch.org.in/ PURCHASE BEHAVIOUR IN INDIAN APPAREL MARKET: AN ANALYSIS DR. P.VIKKRAMAN*; N.SUMATHI** *Director & Research Advisor‚ School of Management Studies‚ Anna University of technology‚ Coimbatore - 47. **Ph.D Research Scholar & Assistant Professor‚ Adaikalamatha Institute of Management‚ Adaikalamatha College‚ Vallam‚ Thanjavur - 3.
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price; tangibles; service portfolio; and reliability. This tool was used for the collection of data related to the banking services provided in the two countries (Greece and Bulgaria). Statistical methods‚ such as the t-test‚ chi-square‚ Cronbach’s-alpha and factor analysis‚ were then employed to answer the research questions. Findings – The results suggest that the Greek customers’ perception was that they received higher quality services compared to the perception of the Bulgarian clients. Differences
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ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 IJMBs Vol. 1‚ Issue 3‚ septeMBer 2011 1‚2 Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. at present there are around 15 service providers in this market among them including Bharti‚ Reliance
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doi:10.5559/di.20.4.05 DIMENSIONS OF NATIONAL INNOVATION CULTURE IN CROATIA Content Validity of Hofstede ’s Dimensions Jasminka LAŽNJAK Faculty of Humanities and Social Sciences‚ Zagreb UDK: 316.42(497.5):001 008(497.5) Izvorni znanstveni rad Primljeno: 8. 4. 2011. Faced with the challenge to increase the level of innovation in science and technology many societies have developed a national innovation system as a form of public policy programs. If innovative culture is crucial
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Abdallat‚ J Tourism Hospit 2012‚ 1:4 http://dx.doi.org/10.4172/2167-0269.1000102 Tourism & Hospitality Research Article Review Article Open Access Open Access Actual Self-Image‚ Ideal Self-Image and the Relation between Satisfaction and Destination Loyalty Muhannad M A Abdallat* Assistant Professor‚ Chairman of Management and Marketing Department‚ Kingdom University‚ Kingdom of Bahrain Abstract Past research efforts in the tourism industry focused on what tourists buy‚ when they
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IJCA Special Issue on “Wireless Information Networks & Business Information System” WINBIS‚ 2011 Web Services and e-Shopping Decisions: A Study on Malaysian e-Consumer Arasu Raman Faculty of Business and Accountancy INTI International University Putra Nilai‚ Malaysia Viswanathan Annamalai Information System Office INTI International University Putra Nilai‚ Malaysia ABSTRACT The trend of the new world starts with online purchasing that caters today‟s modern business and technological world. Econsumers
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CHAPTER 1 INTRODUCTION 1.1 Background of the Research Vitamin supplements bring added nutritional values to people’s health. With their contents of the certain recommended amount of minerals and vitamins needed for staying healthy‚ vitamin supplements have become more and more popular especially for those with hectic and busy lifestyles. These people believe that daily or regular consumption of vitamin supplements helps to ensure the proper intake of nutrition needed—a compensation for what
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Page 1 of 10 Original Research The relative importance of different types of rewards for employee motivation and commitment in South Africa Authors: Aleeshah Nujjoo1 Ines Meyer1 Affiliations: 1 Organisational Psychology Section‚ School of Management Studies‚ University of Cape Town‚ South Africa Correspondence to: Ines Meyer Orientation: Employees’ perceptions of rewards are related to their affective commitment and intrinsic motivation‚ which have been associated with staff
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