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    Marketing Research Project

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    Table of Contents INTRODUCTION 5 LITERATURE REVIEW 7 PURPOSE‚ SCOPE AND LIMITATIONS 8 RESEARCH OBJECTIVE 9 Primary Objective 9 Secondary Objective 10 METHODOLOGY 10 Type of Research Design 10 Primary Data Sources 11 Secondary Data Sources 11 Scaling Techniques 11 Questionnaire Development 11 Sampling Techniques 11 Data Collection 11 Data Analysis 11 Methodology 11 Tools 11 Data Evaluation 12 Data Analysis 12 Factor Analysis 12 Regression

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    EISSN 2277-4955 BUYING BEHAVIOR OF SMARTPHONE AMONG B SCHOOL STUDENTS Dr. Monica Sainy‚ Acropolis faculty of Management & Research Indore‚ monica.sainy1@gmail.com‚ ABSTRACT The purpose of the present paper is to explore different factors of consumer buying behavior in purchasing Smartphone’s and their preferences among B school students against the backdrop of demographic variable i.e gender. The present study used a sample of 200 actual consumers who had purchased the Smartphone’s within one year

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    Table 1 demonstrated the result of descriptive statistics. The coverage ratio of Walkable Area was 2.270 ± 2.696%. The coverage ratio of Sporting Open Spaces was 1.082 ± 1.219%‚ including all parks‚ green land‚ squares‚ playgrounds‚ and sport facilities. On the other hand‚ the rate of outpatients with hypertension was 16174.512 ± 2167.747 patients per 100‚000 population. The rate of outpatients with hyperglycemia was 8239.323 ± 1233.128 patients per 100‚000 population. The rate of outpatients with

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    Celebrate and record Productivity measurement in service operations: a case study from the healthcare environment Atul Gupta The author Atul Gupta is a member of the Division of Professional Studies‚ The Richard Stockton College of New Jersey‚ Pomona‚ New Jersey‚ USA. Abstract Examines the issue of productivity measurement in service operations. Proposes a dynamic model for productivity measurement in service operations. This model is based on the idea that the intangible output for service operation

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    International Journal of Business and Social Science Vol. 3 No. 7; April 2012 Evaluation of Employees’ Job Satisfaction and Role of Gender Difference: An Empirical Study at Airline Industry in Iran Sadegh Rast Faculty of Management and Human Resource Development Universiti Teknologi Malaysia 81300‚ Johor‚ Malaysia. Azadeh Tourani Faculty of Management and Human Resource Development Universiti Teknologi Malaysia 81300‚ Johor‚ Malaysia. Abstract This purpose of this study is to determine level of

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    Factors Affecting Switching

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    Journal of Economic & Administrative Sciences Vol. 26‚ No. 1‚ June 2010 (27 -51) Factors Affecting Switching Behavior of Mobile Service Users: The Case of Jordan Dr. Mohammad Suleiman Awwad Mr. Bashar Awad Neimat Mutah University Al-Hussein Bin Talal University Jordan Abstract This study aims at identifying the most critical factors affecting the customer switching behavior for mobile service providers in Jordan. A number of 580 questionnaires distributed to a random sample of Jordanian mobile

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    Internship Satisfaction

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    Academy of Management Learning & Education‚ 2009‚ Vol. 8‚ No. 4‚ 527–539. ........................................................................................................................................................................ Making the Most of an Internship: An Empirical Study of Internship Satisfaction CAROLINE P. D’ABATE Skidmore College MARK A. YOUNDT Skidmore College and University of Vermont KATHRYN E. WENZEL Caturano and Company Since internships are becoming more widely

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    African Journal of Business Management Vol. 5(12)‚ pp. 4955-4960‚ 18 June‚ 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.082 ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Religiosity as a moderator of work-family demands and employees’ well-being Meguellati Achour1*‚ Ali Bin Boerhannoeddin2 and Aqeel Khan3 Institute of Graduate Studies‚ University of Malaya‚ Kuala Lumpur‚ Malaysia. Faculty of Economic and Administration‚ University of

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    Consultancy Report

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    Organizational Behavior – Consultancy Report Group 18 DISCLAIMER This material is based upon work supported by Caixa Geral de Depósitos (CGD)‚ Banco Português de Investimento (BPI) and Banco Bilbao Vizcaya Argentaria (BBVA). Any opinions‚ findings‚ conclusions‚ or recommendations are those of the authors and do not reflect the views of the Companies‚ their employees or their administrations. 2 Organizational Behavior – Consultancy Report Group 18 Table of Contents Executive

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    Consumer Purchase Behavior

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    “DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged

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