23:181–192‚ 2011 Copyright c 2011 Marieke de Mooij and Geert Hofstede BV ISSN: 0896-1530 print / 1528-7068 online DOI: 10.1080/08961530.2011.578057 Cross-Cultural Consumer Behavior: A Review of Research Findings Marieke de Mooij Geert Hofstede ABSTRACT. Most aspects of consumer behavior are culture-bound. This article reviews the cultural relationships with the self‚ personality‚ and attitude‚ which are the basis of consumer behavior models and branding and advertising strategies. The Hofstede
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what the size‚ not to become cross-cultural or global. Going cross-cultural for Superior Widget Corporation is the only next step to take since they are a young company growing vigorously. The growth of the company is the reason why it is necessary to become a cross-cultural company. This is why the training is necessary. This training will be different than any other training that has been given. This is going to be different because becoming a cross cultural business is something different
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Smith-Ch-13.qxd 2/22/2008 9:16 PM CHAPTER Page 219 13 Cross-Cultural Approaches to Leadership Zeynep Aycan Arabs worship their leaders—as long as they are in power! —House‚ Wright‚ and Aditya (1997‚ p. 535) The Dutch place emphasis on egalitarianism and are skeptical about the value of leadership. Terms like leader and manager carry a stigma. If a father is employed as a manager‚ Dutch children will not admit it to their schoolmates. —House et al. (1997‚ p. 535) The Malaysian leader is expected
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Discuss cross cultural studies in gender roles Most research into gender roles has occurred in Western societies‚ and generally shows a clear divide in gender roles‚ most encouraging masculine behaviour in boys‚ and feminine behaviour in girls. However‚ in order to further explore the idea of nature vs. nurture (biological vs. social approach); it is important to research gender roles in a variety of countries. If clear themes‚ it may indicate that gender role development is nature‚ as would
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Cross-Cultural Realities at Work Individual Assignment For my cross-cultural assignment I interviewed Wally who is from The Ivory Coast located in West Africa. Wally moved to America when he was 14 years old. He is a soccer coach at the Roswell Rd Recreational Center at the current age of 18‚ which he has been doing for 2 years now. The typical work day as Wally described is like a party because he is constantly around kids who are full of energy. I asked Wally what encouraged him to do this
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Barriers to cross-cultural communication Introduction If you are to work effectively with people who are culturally different‚ you need to become aware of your own culture and how that impacts on others. As one textbook on professional communication puts it: ‘... we need to become more aware of the cultural basis of our own behaviours‚ perceptions‚ beliefs‚ and values. This enables us to see an interaction from a cultural perspective. It is not just the other person who is displaying culture-specific
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3. Cross-national Cultural Differences A cultural orientation describes the attitudes of most people most of the time‚ never of all the people all of the time (Adler 2002: 22) 3.1 Introduction This chapter covers the studies that define cross-national cultural differences and shows how these cross-national cultural differences affect professional behavior in general. In § 3.2‚ a short exposition on the definition of national culture is provided‚ including the general understanding of what
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head: CROSS-CULTURAL DETERMINANTS OF TERRORISM Cross-Cultural Determinants of Terrorism Mick C. Malkemus Walden University International/Cross-Cultural Issues in Organizations PSYC-6756-001 Catherine Kwantes Abstract While the Psychology of Terrorism became an academic study in 1982‚ cultural influences on terrorism have yet to be widely studied (Brannan‚ Esler‚ & Strindberg‚ 2001). This paper attempts to understand why terrorism exists within cultural context;
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This week‚ I studied 3 leadership principles. The most important concepts within these principles to me were: Socio-behavioral tendencies (SBTs) and the Cross Cultural Competence (3C) model. Understanding these concepts and applying them appropriately will make me a better leader for my subordinates‚ and develop them into better leaders as well. In my opinion‚ the Socio-behavioral tendencies concept should be a prime focal point for everyone. This concept is so important to focus on because diversity
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Cross cultural communication is defined by Gotland University as “a process of exchanging‚ negotiating‚ and mediating one ’s cultural differences through language‚ non-verbal gestures‚ and space relationships.” In business‚ cross cultural communication plays a critical role in successfully carrying out business with teams and stakeholders in other areas of the globe. When the communication is effective‚ everyone benefits from increased bandwidth‚ institutional SKIP TO CONTENT ESSAYS
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