23:181–192‚ 2011 Copyright c 2011 Marieke de Mooij and Geert Hofstede BV ISSN: 0896-1530 print / 1528-7068 online DOI: 10.1080/08961530.2011.578057 Cross-Cultural Consumer Behavior: A Review of Research Findings Marieke de Mooij Geert Hofstede ABSTRACT. Most aspects of consumer behavior are culture-bound. This article reviews the cultural relationships with the self‚ personality‚ and attitude‚ which are the basis of consumer behavior models and branding and advertising strategies. The Hofstede
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are governed by rules either borrowed from the community’s history or through religious and secular cults. The cultural norms dictate the way a community integrates with other communities and the level of business relationships that can be accepted in the community. It is therefore necessary for international business men and women to conduct extensive research on the different cultural beliefs and practices that are common in their countries of interest to help them plan their management strategies
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Strategic Management Essay topic: “Cross-cultural analysis of building an effective motivational process: China and USA” Moscow‚ 2013 Content Introduction 3 Cross-cultural motivation 4 Major cross-cultural concepts 7 Building an effective model of cross-cultural motivation 10 Bibliography 13 Abstract In the modern world it is essential to understand the cross-cultural peculiarities and manage them in order
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The Cultural Revolution was a movement in China during1966-1976. This revolution was a power struggle within the Communist Party of China. This struggle grew to include large portions of Chinese society‚ which eventually brought the People’s Republic of China to the brink of civil war. The revolution was launched by Mao Zedong‚ the Chairman of the Communist Party of China‚ in order to regain control after the Great Leap Forward. During the Great Leap Forward campaign Mao Zedong loss a significant
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Mattel sued the band‚ saying they violated the Barbie trademark and turned Barbie into a sex object‚ referring to her as a "Blonde Bimbo."[1] They alleged the song had violated their copyrights and trademarks of Barbie‚ and that its lyrics had tarnished the reputation of their trademark and impinged on their marketing plan. Mattel also claimed that the cover packaging of the single used "Barbie pink"‚ a trademarked color owned by Mattel.[2] Aqua claimed that Mattel injected their own meanings into
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Introduction to Cross-Cultural Psychology Paper Rachael Schreffler PSY 450 April 9‚ 2012 Instructor: Stefanie Krasner Introduction to Cross-Cultural Psychology Paper Cultural psychology is to discover links between psychology and culture of those who live in the culture (Shiraev & Levy‚ 2010). Cross-cultural psychology is a comparative and critical study of cultural effects on human psychology. The relationship between cultural and cross-cultural psychology is studying how culture and
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1. Introduction China ’s economic reforms and robust growth have fuelled the increased pace of International business. China ’s accession to the World Trade Organization has opened previously imposed on enterprises with foreign investment‚ permitting greater access to China ’s domestic market. With the developing of the Chinese economy‚ international transactions offering immediate market access are becoming an increasingly attractive alternative to green field investments‚ which are new potential
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DOING BUSINESS INTERNATIONALLY DOING BUSINESS INTERNATIONALLY The Guide to Cross-Cultural Success Second Edition Danielle Medina Walker Thomas Walker Joerg Schmitz McGraw-Hill New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delbi San Juan Seoul Singapore Sydney Toronto Copyright 02003 by McGraw-Hill. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication
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Executive Summary Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose‚ potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company
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codes of conducts‚ procedures and laws. These behavioral principles are geared towards counselors for high efficiency and success rates in therapy sessions (Hill‚ 2004). They help maintain the integrity of the counselor which helps maintain the trust between the therapist and the patient. There are inconsistencies and discrepancies with these moral values or code of conducts (Jennings et al.‚ 2005) .Many professionals put precedence over rules and regulations‚ just as many Christians can be overly zealous
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