The Cultural Differences Analysis of Geely’s Acquisition of Volvo 1. Introduction Cross-border mergers have become the inevitable trend of economic globalization‚ which is strategic tool for the enterprises to obtain the core competitiveness. The mergers can not only enhance the internal competitiveness of the enterprises‚ but also promote the enterprises to develop international markets and some emerging areas. However‚ when multinational companies enter the international market‚ Cultural difference
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A Case Study Of Kfc’s Cross-Cultural Marketing In China A Case Study of KFC’s Cross-cultural Marketing in China Summary: In 2007‚ KFC had opened 2000 outlet stores in china‚ leaving rival MacDonald’s far behind‚ achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture‚ this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions
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Study of KFC’s Cross-cultural Marketing in China Summary: In 2007‚ KFC had opened 2000 outlet stores in china‚ leaving rival MacDonald’s far behind‚ achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture‚ this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions. Key words: KFC‚ fast food‚ cross-cultural marketing 1.
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CROSS-CULTURAL ASSIGNMENT 2. Communication differs in various cultures. A multinational or a global company employs a great number of people with different cultural traits. Some may possess traits that are good for business when sent to countries away from home and some may not take up this responsibility well. People with different values respond in various ways to leadership especially from leaders from a different background or culture. Cultural diversity is very wide and this would cause to
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Building effective communication skills and relationships within a single culture is often challenging. Bridging the gap between different cultures makes building communication skills and relationships even more difficult. I will discuss some of the challenges of cross-cultural communication and the pieces necessary to build effective working relationships. Typically‚ some of the basic assumptions we make when communicating with people from our own culture must be questioned and modified when
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are vast numbers of countries with various languages‚ religions and their cultural ethnicity. India has been referred to as a country which is a living example of unity in diversity. In today’s age of capitalism and free trade‚ borders are soon getting irrelevant and people are migrating‚ more than ever before‚ to achieve their personal and organisational goals. It becomes all the more important to understand cross cultural dynamics and its implications on international businesses looking to expand
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MODULE 1.12 THEORIE-PRAXIS-TRANSFER LIFE OF CROSS-CULTURAL CHILDREN Contents 1. Introduction 2. Definitions 3. High Mobility 4. Advantages 5. Challenges 6. Conclusion 7. Bibliography 8. Attachments 1. INTRODUCTION It took me quite some time to decide on what topic to write for my term paper. While researching for a topic for many migration related subjects‚ I realized growing up in India in a bicultural family and now living in Germany
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The Global Business Environment Globalization Globality and Emerging Markets Effects of Institutions on Global Trade Effects of Globalization on Corporations Regional Trading Blocs The European Union (EU) Asia Comparative Management in Focus: China ’s Economy Keeps on Chugging. The Americas Other Regions in the World The Russian Federation The Middle East Developing Economies The African Union The Globalization of Human Capital The Global Manager ’s Role The Political and Economic Environment
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What is Cross-Cultural Communication? The phrase cross-cultural communication describes the ability to successfully form‚ foster‚ and improve relationships with members of a culture different from one’s own. It is based on knowledge of many factors‚ such as the other culture’s values‚ perceptions‚ manners‚ social structure‚ and decision-making practices‚ and an understanding of how members of the group communicate--verbally‚ non-verbally‚ in person‚ in writing‚ and in various business and social
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The Differences of Education between China and U.S Based on checking the extensive literature and summing up the evidence‚ it is clear that study about differences of higher education between China and US has carried out a lot which mainly explaines the differences from different aspects of higher edcation between China and the United States. Such aspects mainly includes the social environment and cultural tradition‚ higher education system and
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