A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands Karen L. Becker-Olsen‚ Charles R. Taylor‚ Ronald Paul Hill‚ and Goksel Yalcinkaya ABSTRACT This study examines the impact of marketing-oriented corporate social responsibility (CSR) communications on perceptions of the firm and its brands among consumers in two diverse cultures‚ economies‚ and political landscapes. The authors’ main hypotheses are
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CULTURAL DIFFERENCES BETWEEN THE UK AND INDIA IS INDIA SUITABLE TO OUTSOURCE TO? PROS ‘India has become the offshore outsourcing capital of the world.’ Reasons behind this include: Employee’s attitudes towards their career are more weighted towards work life than family life hence their productivity should be greater if they are putting more effort in. Indians work for longer hours in comparison to Americans‚ for an average of 10-12 hours a day‚ which does seem impressive however they take
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the world. However‚ they still have some differences situation about culture between west and east. People can realize that how difference the people look like‚ thinking‚ behavior‚ language and people in each continent. From the past until now‚ people always try to study and understanding the specific culture all around the world such as west and east thinking‚ individuals and collectivism culture. By this way‚ the awareness about culture difference can help people to expanding the knowledge
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Cross-Cultural Perspectives Cross-Cultural Perspectives Coca-Cola sells in more than 200 countries‚ has been in business for 125 years‚ and has almost 140‚000 employees ("The Coca-Cola Company"‚ 2011). Coca-Cola started in 1886 by a pharmacist named Dr. John Pemberton ("History of Coca-Cola"‚ 2011). In the 1900’s Coca-Cola expanded its’ bottling operations in Guam and Europe. By the 1920’s Coca-Cola expanded its’ bottling operations to 10 other countries. In the 1930’s Coca-Cola entered three
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Cultural Differences between the US and Korea Since I came to the USA a year ago‚ I have experienced the customs here. Many customs in the USA are similar to the customs of my country‚ Korea. However‚ some differences are surprising‚ some are embarrassing‚ and some are just funny. Some of the different customs are related to New Year’s celebrations‚ dinner customs‚ and conversation styles. First‚ New Year’s Day is celebrated differently in Korea and the United States in numerous ways. In the USA
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Dining Cultural Differences between Canadians and Thais When your are in a restaurant in foreign countries‚ have you ever met the situation that made you stunted and did not know what you were encountering? Of course‚ everyone can be shocked by different culture. So do I‚ at the first time in Canada‚ it was difficult to describe that what is the right way to deal with Canadian culture‚ because Thai culture are obviously different in table setting and tipping. First‚ the noticeable dining culture
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Cross-Cultural Perspectives Cheryl Byers ETH/316 February 16‚ 2015 Kevin Forsberg Cross-Cultural Perspectives Cross-cultural perspectives are just that‚ an individual perspectives of other another culture in comparison to another. Cola-Cola was created May 8‚ 1886 by John Pemberton and Jacobs’ Pharmacy was the first place it was served at. In 1906‚ Coca-Cola expanded to three countries outside the United States. In 1912‚ they expanded to the Philippines and then to Asia for the first time. In
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Cross Cultural Perspectives ETH/316 Cross Cultural Perspectives The company I decided to use was Starbucks Corporation. Starbucks has been an iconic symbol in the coffee industry here in the United States. It is a place where people go to meet‚ work; do school work‚ and many other things. Starbucks Corporation has created an atmosphere that makes people feel okay with spending six dollars or more on a latte. Although its great success in the United States and many other countries
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Cross-Cultural Interview Diana M. Arredondo Dallas Baptist University CROSS-CULTURAL ASSIGNMENT PROVIDE A DEFINITION OF CULTURAL HERITAGE! The cultural heritage is the things‚ places and practices that define who we are as individuals‚ as communities‚ as nations or civilizations and as a species. It is that which we want to keep‚ share and pass on. 1. Interview a person
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share similar spiritual values‚ but differ in how they respond to social and cultural problems. In the two video presentations‚ Mike and Mark differ in their attitudes towards racism and oppression given several considerations. Both Mike and Mark share similar spiritual beliefs that influence ways of dealing with the adversity and stress‚ but their responses to the discussion of racism vary in clarifying their cultural identity and self-identity in relationship with family‚ community‚ and personal
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