Seventh Edition INTERNATIONALEDITION INTERNATIONAL MANAGEMENT MANAGINGACROSSBORDERS AND CULTURES TEXTANDCASES Helen Deresky Professor Emerita‚ State University of New York-Plattsburgh Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo PART OUTLINE Chapter 1 Assessing the Environment—Political‚ Economic
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A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands Karen L. Becker-Olsen‚ Charles R. Taylor‚ Ronald Paul Hill‚ and Goksel Yalcinkaya ABSTRACT This study examines the impact of marketing-oriented corporate social responsibility (CSR) communications on perceptions of the firm and its brands among consumers in two diverse cultures‚ economies‚ and political landscapes. The authors’ main hypotheses are
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adjustments to the planned target groups are necessary (Haulmann‚ 2011). The objective of this study is to present the cross-cultural environment‚ the key issues in China. The business world becomes increasingly global consequently the interaction of people from different backgrounds is rising‚ therefore the need for effective cross cultural communication is essential. Cross cultural in business plays not only a vital role in building international customers‚ employee relations and business partnerships
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Contemporary Hospitality Management Emerald Article: Expatriation in the hotel industry: An exploratory study of management skills and cultural training Gina Fe Causin‚ Baker Ayoun‚ Patrick Moreo Article information: To cite this document: Gina Fe Causin‚ Baker Ayoun‚ Patrick Moreo‚ (2011)‚"Expatriation in the hotel industry: An exploratory study of management skills and cultural training"‚ International Journal of Contemporary Hospitality Management‚ Vol. 23 Iss: 7 pp. 885 - 901 Permanent link to this
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Cross Cultural Perspectives ETH/316 Cross Cultural Perspectives The company I decided to use was Starbucks Corporation. Starbucks has been an iconic symbol in the coffee industry here in the United States. It is a place where people go to meet‚ work; do school work‚ and many other things. Starbucks Corporation has created an atmosphere that makes people feel okay with spending six dollars or more on a latte. Although its great success in the United States and many other countries
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Cross-Cultural Perspectives Cheryl Byers ETH/316 February 16‚ 2015 Kevin Forsberg Cross-Cultural Perspectives Cross-cultural perspectives are just that‚ an individual perspectives of other another culture in comparison to another. Cola-Cola was created May 8‚ 1886 by John Pemberton and Jacobs’ Pharmacy was the first place it was served at. In 1906‚ Coca-Cola expanded to three countries outside the United States. In 1912‚ they expanded to the Philippines and then to Asia for the first time. In
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Cross-Cultural Perspectives Cross-Cultural Perspectives Coca-Cola sells in more than 200 countries‚ has been in business for 125 years‚ and has almost 140‚000 employees ("The Coca-Cola Company"‚ 2011). Coca-Cola started in 1886 by a pharmacist named Dr. John Pemberton ("History of Coca-Cola"‚ 2011). In the 1900’s Coca-Cola expanded its’ bottling operations in Guam and Europe. By the 1920’s Coca-Cola expanded its’ bottling operations to 10 other countries. In the 1930’s Coca-Cola entered three
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According to Cheesebro‚ O’Connor‚ and Rios (2010) “there are six principles in cross-cultural communication.” The first of these principles states that the more culture and language differences between people the more the likelihood of a communication breakdown. The second principle says when there is a communication breakdown it is often thought to be because of cultural differences. The reality is that these breakdowns are often the result of a misunderstanding. The third principle says that communicating
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Nigeria to see her again… 2. Speculation: The Liquefied Natural Gas industry must undoubtedly be the most significant cross-cultural experience I’ve been faced with… 3. Transition words: Moreover‚ Furthermore‚ In other context‚ Despite‚ Unfortunately‚ Henceforth‚ In retrospect… 4. Adverb clause: As long as‚ by the time… 5. Idioms: Damn | My memorable Cross-Cultural Experiences I have always valued the learning of other languages and peoples’ cultures. As a Communications Executive who
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What is Cross-Cultural Communication? The phrase cross-cultural communication describes the ability to successfully form‚ foster‚ and improve relationships with members of a culture different from one’s own. It is based on knowledge of many factors‚ such as the other culture’s values‚ perceptions‚ manners‚ social structure‚ and decision-making practices‚ and an understanding of how members of the group communicate--verbally‚ non-verbally‚ in person‚ in writing‚ and in various business and social
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