Cross-Cultural Perspectives Cross-Cultural Perspectives Coca-Cola sells in more than 200 countries‚ has been in business for 125 years‚ and has almost 140‚000 employees ("The Coca-Cola Company"‚ 2011). Coca-Cola started in 1886 by a pharmacist named Dr. John Pemberton ("History of Coca-Cola"‚ 2011). In the 1900’s Coca-Cola expanded its’ bottling operations in Guam and Europe. By the 1920’s Coca-Cola expanded its’ bottling operations to 10 other countries. In the 1930’s Coca-Cola entered three
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Cross-cultural literacy is a branch of literacy that looks at an individual’s ability to understand and appreciate the similarities and differences in the customs‚ values‚ and beliefs of one’s own culture and the cultures of others. There is no culture that can live‚ if it attempts to be exclusive in its own. This emphasizes on the importance of cultural literacy in its varying degrees in the global world. Therefore‚ as citizens of the global world‚ it is particularly important that all nations be
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1. What are LEGO’s values and corporate identity? How did these develop over time (prior to LEGO Media Int’l)? * The name LEGO in itself means “play well”‚ the beginnings of the corporate identity were designed into the brand name * GKC was responsible for the stud and tube system‚ which is recognizable within the logo‚ as well as meant that all Lego blocks could fit together * In the 1970’s‚ GCK designed the “ten lego characteristics” which today represents the guidelines for development
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to gain an insight into the different cultures. Understanding a country ’s business culture is a vital factor in setting up a successful business and communicating effectively. Cross-cultural awareness is a challenge for every international business person. A lot of research has been done in the field of cross-cultural understanding and communication. The theories of many academics are and have been applied to business and management in our days. One of these researchers is Edward Hall. He
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There are six principles of cross-cultural communication. The first principle states that the less someone understands about a culture and the more differences among one another the more difficulties they will have with communication. The second principle states that breakdowns occur due to cultural differences. The third principle is the belief that communicating across cultures helps people to better understand their own communication actions. They become more aware of the hand gestures and word
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Cross Cultural Perspectives ETH/316 Cross Cultural Perspectives The company I decided to use was Starbucks Corporation. Starbucks has been an iconic symbol in the coffee industry here in the United States. It is a place where people go to meet‚ work; do school work‚ and many other things. Starbucks Corporation has created an atmosphere that makes people feel okay with spending six dollars or more on a latte. Although its great success in the United States and many other countries
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Cross Cultural Communication A country that was annexed by another country is sure to have exchanged or been impacted culturally and in many other aspects. An excellent example of this could be the British India. India was ruled over by Britishers for almost 350 years. Therefore‚ many traits and systems in India today are derived from the time they were under the British rule. One of the most vivid illustrations of this is the schooling system and English as a medium language for teaching and
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According to Cheesebro‚ O’Connor‚ and Rios (2010) “there are six principles in cross-cultural communication.” The first of these principles states that the more culture and language differences between people the more the likelihood of a communication breakdown. The second principle says when there is a communication breakdown it is often thought to be because of cultural differences. The reality is that these breakdowns are often the result of a misunderstanding. The third principle says that communicating
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Cross-Cultural Observation: Macy’s Department Store In order to observe the interactions between individuals from different cultural background‚ my partner: Gina Nguyen and I went to the Macy’s department store‚ located downtown Boston. We selected this store because of the size and their reputation of having a diverse workforce. Gina and I started our observation at 3:30pm on Wednesday‚ October 24‚ 2012 and finished it at 4:20pm. We were observing the interactions between the coworkers‚ as
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Cross-Cultrual Communication Andrew Harris XCOM 285 December 8‚ 2013 Denise Bailey Cross-Cultrual Communication Based on the research of the three countries‚ South Africa‚ Brazil‚ and China‚ all three can utilize modern technology to increase any business venture they so choose. With the language barrier‚ the internet has allowed many people to view different language translators to help with basic communications to these countries. The ultimate thing to do is to learn the language and culture
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