satisfaction as their mission. The objective for the company is to become the worldwide well known household appliance brands. Basically‚ Pensonic target on the niche market. They mainly focus on one product line which is home appliances. The marketing mix is the most fundamental elements that needed to operate a company. Pensonic introduce a green product which is a mini portable fridge need to consider all the factors in term of the quality‚ safety‚ design‚ packaging and so on. After a new green
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AVOIDING CROSS-CULTURAL MISCOMMUNICATION Abstract International business has been developing fast in the globalization. We can see Chinese businessmen in most of places in the world‚ from Africa to America‚ and many 2 foreign companies are investing in China‚ vise versa. I‚ a Vietnamese woman‚ am working for Korea National Oil Corporation (KNOC) in oil and gas field in Vietnam where lots of foreign oil and gas corporations are operating such as KNOC‚ Halliburton‚ Schlumberger‚ BP‚ and Premier.
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Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product‚ place‚ price and promotion. In our project‚ we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore‚ after finishing the survey and investigated peoples’ views‚ we decided how to design our website and market it to satisfy
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Cultural Differences on Drinking Last summer I was selected as a student ambassador with People to People and had the privilege of traveling to England. One of the main cultural differences I experienced was walking into a restaurant and witnessing a 16 year old drinking a beer. In England‚ drinking is permitted at a very young age in a private place or with your parents. Even though the law states that you must be 16 to consume alcohol while eating at an establishment‚ identification is
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segmentation 2 Marketing mix strategies 2 Turkish airlines marketing mix strategies 3 Price 4 Sample Fare Deals for Turkish Flights 5 Place 5 Turkish airlines distribution strategies 6 Promotion 6 Turkish airlines promotioanl strategies 7 Recommendation 8 References ………………………………………………………………………………………………………………………………………9 Introduction In general terms‚ marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most
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Marketing strategies Marketing strategies are not effective and they are just a fad for different organizations. Agree/Disagree Sultan Lashari In statement Marketing strategies are not effective and they are just a fad does not fit in the parameters of agreeable statement; it forces us to consider the health of the statement in terms of profit impact of marketing strategy. Marketing strategy many have its share of setbacks in the marketing moves if that is given the status “not being effective”
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definition of extradition is the transfer of an accused from one state or country that seeks to place the accused on trail. International extradition treaties often provide exceptions under which a nation can refuse to surrender a fugitive sought by another nation. It is the official process by which one nation or state requests and obtains from another nation or states the surrender of a suspected or convicted criminal. As between nations‚ treaties regulate extradition. There are many cases where
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What are cultural differences between Malaysia and other countries? In general culture can define as a way of life and process of development of the personality‚ spirit‚ mind‚ and the human effort in a community or cluster. Culture can be understood as the creation of human community in various forms‚ whether tangible or intangible. Culture it’s very important because it show the difference between societies to another society. The cultural features are obtained through a learning process
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Southeast Asia‚ bordering to the north Laos and Burma (Myanmar)‚ to the east Cambodia and to the southMalaysia (Encyclopedia.Thailandhttp://www.encyclopedia.com/topic/Thailand.aspx). The Thai king‚ Rama IX is not only officially titled the “Head of State” ‚ but also “Head of the Armed Forces”‚ an “Upholder of the Buddhist Religion” and the “Defender of all Faiths” (Wikipedia. Thailand http://en.wikipedia.org/wiki/Thailand). Roughly 75% of the population are ethnically Thai‚ 14% are Chinese‚ 3% are
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Marketing Strategy Module Code: MKT 306 Nike – A report on Nike trainers from Nike Inc. and its market analysis in the UK. Submitted to University of Sunderland Submitted by: BIJAY GURUNG Student code: 109122858 BA (HONS) BUSINESS MANAGEMENT (YEAR 3) WORD COUNT: 3498 (excluding executive summary‚ references and relevant appendices) Table of Contents 1. Executive Summary…………………………………………………….pg.3 2. Introduction……………………………………………………………..pg.4 3. Marketing Audit of Nike
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