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School of Management and Economics Fed 323; International Marketing Strategy Master’s thesis‚ spring 2006 Examiner: Anders Pehrsson Coca-Cola or Pepsi; that is the Question - A study about different factors affecting consumer preferences Authors: Eva-Lena Andersson 820517 Evelina Arvidsson 820410 Cecilie Lindström 820404 Abstract Master thesis‚ School of Management and Economics‚ Växjö
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over many years. However‚ Rachael E. Jack (2012) challenges Darwin‘s statement by submitting that “Cultural specificity in the facial expression models therefore likely re- flects differences in the facial expression signals transmitted and encoun- tered by observers in their social environment.“ Against the background of this‚ the present paper is in particular concerned with the cross-cultural similarities and differences of facial expressiveness‚ having the Asian and Western Culture in contemplation
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The influences of cross cultural training on the organisation and staffs Cross-cultural efficiency is very fundamental in international organisations and even in domestic organizations that have suppliers‚ customers and partners in other countries. We need to firm understanding of it into everything we do‚ when working across cultures becomes our normal way of working. Therefore‚ cross cultural training becomes an important part of training employees because organisations want to push their performance
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.........................................6 2.1 Cultural Patterns...........................................................................................................6 2.2 Cultural Adaptation Theory .........................................................................................8 2.2.1 Adaptation ...........................................................................................................9 2.2.2 Kim’s Cross-cultural Adaptation Theory and Model ....................
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Introduction to Cross – Cultural Psychology Josie Quezada PSY/ 450 Instructor: Desiree’ Deshay January 29‚ 2015 Psychology has many different branches that concentrate on different areas; one of the branches that focus on how cultural influences human behavior is cross – cultural psychology. Cross – Cultural psychology helps an individual understand the behavior‚ emotions‚ and the ability of connecting with different people from different cultures. It is not only an effective branch in psychology
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language and culture highlight the importance of being able to communicate effectively with colleagues in the new international workplace‚ where the only possible and quite limited lenience in multi-cultural communication is that of technology. Due to the rapid spread of globalization‚ effective cross-cultural communication is crucial if any business hopes to be successful in the international marketplace. Globalization in terms of international business is defined as “the process by which the whole world
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communication skills and relationships within a single culture is often challenging. Bridging the gap between different cultures makes building communication skills and relationships even more difficult. I will discuss some of the challenges of cross-cultural communication and the pieces necessary to build effective working relationships. Typically‚ some of the basic assumptions we make when communicating with people from our own culture must be questioned and modified when communicating with people
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and Looking Closely at Plate 3.1.9‚ what do these sources tell us about fifteenth – and sixteenth- century cross-cultural encounters? This assignment will discuss the nature of a cross-cultural encounter in the 15th and 16th centuries between the Portuguese traders and the people of Benin‚ leading to Portuguese figures depicted in Benin art and furthermore our understanding of cross-cultural encounters in general The plaque under consideration (plate 3.9.1) is of three forward facing warriors‚ dressed
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Family The Amish idea of family has been continuous since the 17th century. Amish communities place a high value on family‚ forming the key foundation of their society. Amish families are exclusively patriarchal. A typical Amish family comprises of a mother‚ a father and a few children. The extended family usually lives in close proximity and provides dependable support. Grand-parents are respected and are seen as knowledgeable‚ providing valuable advice. Our society doesn’t place such high
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