a) What do you think is the key cross cultural concern in this case study? Chinese are often subjected to racial stereotypes such as the “Chinese Chink eyes”. The concern in this case study would be the fact that it propagates this stereotype. As the world is moving towards multiculturalism‚ Dubai is of no exception. The city of Dubai is a highly cosmopolitan society with a diverse and vibrant culture. The advertisement depicts patrons of other cultures developing slanted eyes. While the intention
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adjustments to the planned target groups are necessary (Haulmann‚ 2011). The objective of this study is to present the cross-cultural environment‚ the key issues in China. The business world becomes increasingly global consequently the interaction of people from different backgrounds is rising‚ therefore the need for effective cross cultural communication is essential. Cross cultural in business plays not only a vital role in building international customers‚ employee relations and business partnerships
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Cross-cultural marketing can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. In order for marketers to become successful‚ they must understand the psychological‚ social‚ and cultural aspects of foreign consumers that they wish to target. Marketers must focus on the differences between communication styles‚ as well as needs‚ among members of different cultures. When making decisions‚ consumer behavior is vital and must
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Cross Cultural Communication A country that was annexed by another country is sure to have exchanged or been impacted culturally and in many other aspects. An excellent example of this could be the British India. India was ruled over by Britishers for almost 350 years. Therefore‚ many traits and systems in India today are derived from the time they were under the British rule. One of the most vivid illustrations of this is the schooling system and English as a medium language for teaching and
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According to Cheesebro‚ O’Connor‚ and Rios (2010) “there are six principles in cross-cultural communication.” The first of these principles states that the more culture and language differences between people the more the likelihood of a communication breakdown. The second principle says when there is a communication breakdown it is often thought to be because of cultural differences. The reality is that these breakdowns are often the result of a misunderstanding. The third principle says that communicating
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Cross-Cultrual Communication Andrew Harris XCOM 285 December 8‚ 2013 Denise Bailey Cross-Cultrual Communication Based on the research of the three countries‚ South Africa‚ Brazil‚ and China‚ all three can utilize modern technology to increase any business venture they so choose. With the language barrier‚ the internet has allowed many people to view different language translators to help with basic communications to these countries. The ultimate thing to do is to learn the language and culture
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Etiquette & Customs in Japan Meeting Etiquette . Greetings in Japan are very formal and ritualized. . It is important to show the correct amount of respect and deference to someone based upon their status relative to your own. . If at all possible‚ wait to be introduced. . It can be seen as impolite to introduce yourself‚ even in a large gathering. . While foreigners are expected to shake hands‚ the traditional form of greeting is the bow. How far you bow depends upon your relationship to the
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1.0. CROSS CULTURAL EXPERIENCES 1.1. INTERNSHIP Back in 2010 when I was still a student at Singapore Polytechnic‚ I was fortunate enough to be given the opportunity to serve my internship at the Royal Bank of Scotland (RBS). I must emphasize‚ that the 6 months spent was one of the most memorable life experience I have had. Personally it opened my eyes to what I’ll call the ‘real’ working environment‚ as the previous jobs I held were mainly serving as an assistant in retail (part-time). I termed
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Case Studies in Cross Cultural Miscommunication When a company starts to do business in a foreign country‚ there are often many business practices that are different and difficult to understand. As a result‚ many companies experience cross cultural miscommunication that can inhibit business and break the trust between corporate headquarters and the foreign office. In this paper‚ we look at some real examples of communication problems between offices in two locations. This occurs both between
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Cross-cultural perspectives David S ETH/316 Version 1 July 4‚ 2011 Cross-cultural perspectives Wal-Mart’s international operations were a major struggle for the company‚ collimating in its demise of Wal-Mart in Germany and South Korea. Because Wal-Mart executives did not understand‚ the cultural differenced between countries they foundered in many countries to the point that they could not rebound in the minds of the local population. When Wal-Mart moved into other countries‚ they did
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