Cross-cultural literacy is a branch of literacy that looks at an individual’s ability to understand and appreciate the similarities and differences in the customs‚ values‚ and beliefs of one’s own culture and the cultures of others. There is no culture that can live‚ if it attempts to be exclusive in its own. This emphasizes on the importance of cultural literacy in its varying degrees in the global world. Therefore‚ as citizens of the global world‚ it is particularly important that all nations be
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1. What are LEGO’s values and corporate identity? How did these develop over time (prior to LEGO Media Int’l)? * The name LEGO in itself means “play well”‚ the beginnings of the corporate identity were designed into the brand name * GKC was responsible for the stud and tube system‚ which is recognizable within the logo‚ as well as meant that all Lego blocks could fit together * In the 1970’s‚ GCK designed the “ten lego characteristics” which today represents the guidelines for development
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Cross Cultural Management Individual Presentation: Academic Poster Introduction For this assignment you are required to produce an academic poster similar to one that would be presented at an academic conference. There is more guidance given below on what an academic poster is‚ how to structure an academic poster and various tips and guidelines on making your poster attractive and appealing. In addition to your poster you should produce a 1000 word summary report that highlights the research
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Cross-Cultural Perspectives ETH/316 September 19‚ 2011 Steve Jobs started his career by founding Apple in 1975 and later when forced out of Apple in 1985 founded NeXT computers‚ he also purchased a company in 1986 which was later renamed as Pixar – An Amination Company. Later in 1996 when Apple bought NeXT‚ Steve Jobs returns to Apple as the CEO of the company where he started to a turn around by launching iMacs in 1998 which was later followed the launch of iPod‚ iPhone and iPad. With the
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are vast numbers of countries with various languages‚ religions and their cultural ethnicity. India has been referred to as a country which is a living example of unity in diversity. In today’s age of capitalism and free trade‚ borders are soon getting irrelevant and people are migrating‚ more than ever before‚ to achieve their personal and organisational goals. It becomes all the more important to understand cross cultural dynamics and its implications on international businesses looking to expand
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a) What do you think is the key cross cultural concern in this case study? Chinese are often subjected to racial stereotypes such as the “Chinese Chink eyes”. The concern in this case study would be the fact that it propagates this stereotype. As the world is moving towards multiculturalism‚ Dubai is of no exception. The city of Dubai is a highly cosmopolitan society with a diverse and vibrant culture. The advertisement depicts patrons of other cultures developing slanted eyes. While the intention
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| The importance for the Tourism and Hospitality industry to understand cultural differences. | THE 101 CROSS CULTURAL ISSUES IN TURISM AND HOSPITALITY THE 101 CROSS CULTURAL ISSUES IN TURISM AND HOSPITALITY Student Number: Unit Title: Cross Cultural issues in Tourism and Hospitality Unit Number: THE101 Due Date: Lecturer: Student Number: Unit Title: Cross Cultural issues in Tourism and Hospitality Unit Number: THE101 Due Date: Lecturer: In hospitality industry
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Cross Cultural Communication A country that was annexed by another country is sure to have exchanged or been impacted culturally and in many other aspects. An excellent example of this could be the British India. India was ruled over by Britishers for almost 350 years. Therefore‚ many traits and systems in India today are derived from the time they were under the British rule. One of the most vivid illustrations of this is the schooling system and English as a medium language for teaching and
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According to Cheesebro‚ O’Connor‚ and Rios (2010) “there are six principles in cross-cultural communication.” The first of these principles states that the more culture and language differences between people the more the likelihood of a communication breakdown. The second principle says when there is a communication breakdown it is often thought to be because of cultural differences. The reality is that these breakdowns are often the result of a misunderstanding. The third principle says that communicating
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Cross Cultural Perspectives ETH / 316 11/25/2013 PHOENIX Cross Cultural Perspectives For many years‚ Nike Inc has been known worldwide as the champion of athletic gear producers‚ being a global leader in business and marketing. The company experienced a tremendous growth between 1970s and 1990s‚ dominating the global athletic footwear and apparel market (Cartey‚ 2002). However‚ in 1990s‚ Nike started facing a fierce criticism for its unethical practices of conducting business
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