23:181–192‚ 2011 Copyright c 2011 Marieke de Mooij and Geert Hofstede BV ISSN: 0896-1530 print / 1528-7068 online DOI: 10.1080/08961530.2011.578057 Cross-Cultural Consumer Behavior: A Review of Research Findings Marieke de Mooij Geert Hofstede ABSTRACT. Most aspects of consumer behavior are culture-bound. This article reviews the cultural relationships with the self‚ personality‚ and attitude‚ which are the basis of consumer behavior models and branding and advertising strategies. The Hofstede
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Executive Summary The purpose of this presentation is to identify the problems faced by Western managers telling eastern managers that improvement in their business is needed. The case which the presentation is based on is about cross-cultural management and organisational strategy and improvement. A delegate of an Australian consulting firm is given the task of heading up a pilot study in the organisations Taiwanese and Indian offices with the aim of identifying the reasons for their slow
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Cross-Cultural Interactions with Others Gina McDillon – Kitakis PSYC 870 Professor Jean Johnson December 1‚ 2010 Social workers‚ psychologists and educators alike‚ have a responsibility to develop cultural competencies. This implies a commitment to creating an environment of mutual understanding. “Cultural competence refers to the process by which individuals and systems respond respectfully and effectively to people of all cultures‚ languages‚ classes‚ races‚ ethnic backgrounds
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Smith-Ch-13.qxd 2/22/2008 9:16 PM CHAPTER Page 219 13 Cross-Cultural Approaches to Leadership Zeynep Aycan Arabs worship their leaders—as long as they are in power! —House‚ Wright‚ and Aditya (1997‚ p. 535) The Dutch place emphasis on egalitarianism and are skeptical about the value of leadership. Terms like leader and manager carry a stigma. If a father is employed as a manager‚ Dutch children will not admit it to their schoolmates. —House et al. (1997‚ p. 535) The Malaysian leader is expected
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Discuss cross cultural studies in gender roles Most research into gender roles has occurred in Western societies‚ and generally shows a clear divide in gender roles‚ most encouraging masculine behaviour in boys‚ and feminine behaviour in girls. However‚ in order to further explore the idea of nature vs. nurture (biological vs. social approach); it is important to research gender roles in a variety of countries. If clear themes‚ it may indicate that gender role development is nature‚ as would
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Cross-Cultural Realities at Work Individual Assignment For my cross-cultural assignment I interviewed Wally who is from The Ivory Coast located in West Africa. Wally moved to America when he was 14 years old. He is a soccer coach at the Roswell Rd Recreational Center at the current age of 18‚ which he has been doing for 2 years now. The typical work day as Wally described is like a party because he is constantly around kids who are full of energy. I asked Wally what encouraged him to do this
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Barriers to cross-cultural communication Introduction If you are to work effectively with people who are culturally different‚ you need to become aware of your own culture and how that impacts on others. As one textbook on professional communication puts it: ‘... we need to become more aware of the cultural basis of our own behaviours‚ perceptions‚ beliefs‚ and values. This enables us to see an interaction from a cultural perspective. It is not just the other person who is displaying culture-specific
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head: CROSS-CULTURAL DETERMINANTS OF TERRORISM Cross-Cultural Determinants of Terrorism Mick C. Malkemus Walden University International/Cross-Cultural Issues in Organizations PSYC-6756-001 Catherine Kwantes Abstract While the Psychology of Terrorism became an academic study in 1982‚ cultural influences on terrorism have yet to be widely studied (Brannan‚ Esler‚ & Strindberg‚ 2001). This paper attempts to understand why terrorism exists within cultural context;
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then knowing better some aspects of different cultures. That is why cross-cultural communication is an essential exercise to do; a person who come from a certain country does not necessarily get the same ideas about time‚ death‚ identity‚ as another one from a different country because each person has its own identity. The study of cross-cultural communication is central to both theoretical and applied linguistics. Cross Cultural communication holds various differences which can be categories in visible
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Identifying a Cross-Cultural Dilemma- China’s Google dilemma Description Cultural issue at hand: Google had to decide between strict restrictions or losing all current or potential business opportunities in the world most populated country. The population of China has reached over 1.3 billion‚ representing the 20% of world population. The closing of Google in China has led to the boost of its domestic competitors Baidu and Sina. Besides‚ China’s enormous growth of internet users and
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