Part 1 - Option B In no more than 500 words‚ after reading the following text‚ how can it tell us about cross-cultural encounters? --- This piece of text can offer a great deal of information on cross-cultural encounters between the Western world and the Benin people. It is an entry in the Encyclopaedia Britannica from the entry on ’Negro’‚ published in 1910-1911. The author was T.A. Joyce‚ an Assistant in the Department of Ethnography at the British Museum‚ at the time of publication.
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* Apple is a company which produces computers and technological products like computers‚ mobiles . On April 1‚ 1976‚ the Apple computer was established . Steven Wozniak‚ a high school drop-out who worked for Hewlett-Packard‚ dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs‚ also a drop-out‚ worked for Atari and convinced him that the two should form a company to market the new computer‚ which eventually took off in 1977 with the Apple II.
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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Japanese?IntroductionCross cultural communication can be defined as a "process of sending and receiving messages between people who are in different cultural contexts". It is a difficult task to deal with business counterparts across cultures considering the different perspectives of different societies. Businessmen and negotiators need to be aware of national cultures along with culture dimensions and different business traditions. Japan has a long and meaningful cultural history‚ but from the aspects
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Direct Marketing‚ Electronic Media. These forms are all used to reach out to an audience to help promote a product or service. Below‚ I have prepared an overview of Apple Inc.’s IMC strategy. Advertising Apple Inc. has an impressive image to uphold and their advertisements certainly add more value to the product itself. Since Apple Inc. is an electronic technology company their advertising campaigns deal heavily with Internet mediums and television commercials. My personal favorite are the “Mac
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Apple Inc. Ahmet Bayram BUS101 Steven Starks Nov‚ 25 2011 The best way to get to the essence of any company is by evaluating its priorities and that is what Apple Inc. has done to our market is that they have become innovators in our generation. Apple is the largest tech company in the world. With their vast distribution network and strong brand recognition they’ve experienced large growth in share price‚ revenues‚ and income. Apple has almost single-handedly made it easier
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Cross-cultural analysis for Eva Hoffman pp102-108 Introduction In Lost in Translation‚ Eva Hoffman describes how she starts a new life in a new language. In this essay‚ I will analysis pp102-108 from a cross-cultural perspective to identify relevant cultures‚ sub-cultures and their influences on Eva as well as internalised cultures and non-internalised cultures. Then‚ to see the forms and levels Eva shows on intercultural competence. Tensions of a cultural origin within Eva and between Eva and
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‘Effects of Globalization and Cross-Cultural Experiences in Education Sector’ Introduction I wonder if we can assume that the growing trend of people choosing to study abroad is a consequence of globalization. Furthermore I am interested in understanding the globalized educational culture and its’ associated issues on a local and international basis. The main objective of my research is to acquire as much information as possible and develop extensive knowledge of the research subject. Therefore
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reputation and awareness Apple Inc. has developed both band equity and brand awareness among the consumers in the electronic industry for nearly forty years. The brand equity of Apple Inc. will allow iwatch to be priced at a high rate due to the value the consumer will place in the product. Current Apple user and potential Apple consumers will want to buy an iwatch due to their brand awareness to Apple Inc. They have used more than one device of Apple‚ and they think that Apple fulfill their physical
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Application of Cross-Cultural Psychology Presentation Nicole Brockman PSY/450 December 8‚ 2014 Professor Tanya Bradwell Whole Foods One of the special qualities that Whole Foods has ensured since 1980 is serving the community‚ customers‚ employees‚ farmers‚ distributers‚ and keeping its word. Creating core values is a reflection of the company and what they stand for as an organization as a whole. These values do not vary from week to week but remain dependable as a reflection of what is true
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