Cross-Cultural Issues in Consumer Behavior SHARON SHAVITT University of Illinois-Urbana-Champaign ANGELA Y. LEE Northwestern University CARLOS J. TORELLI University of Minnesota ne of the most difficult choices that multinational corporations face is deciding whether to run the same marketing campaign globally or to customize it to the local taste in different countries. In many cases‚ companies develop their marketing strategy in one country and then do "disaster checking" as
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Organizational Behavior Final: Clayton J. Ollarvia collariva@gmail.com Organizational Behavior October 4‚ 2012 Looking into Nestle S.A and its disconnect with Cross-cultural communication and decisions Nestle SA is a Swiss Company engaged in the nutrition‚ health and wellness sectors. It is the holding company of the Nestle Group‚ which comprises subsidiaries‚ associated companies and joint ventures throughout the world. It has such business units as Food and Beverage‚ Nestle Waters and
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AVOIDING CROSS-CULTURAL MISCOMMUNICATION Abstract International business has been developing fast in the globalization. We can see Chinese businessmen in most of places in the world‚ from Africa to America‚ and many 2 foreign companies are investing in China‚ vise versa. I‚ a Vietnamese woman‚ am working for Korea National Oil Corporation (KNOC) in oil and gas field in Vietnam where lots of foreign oil and gas corporations are operating such as KNOC‚ Halliburton‚ Schlumberger‚ BP‚ and Premier.
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Whose values count? Culture: any group sharing values‚ beliefs‚ customs “…isms” ethnicism/racism sexism heterosexism (homophobia) classism ageism prejudice against disabled religious bigotry Cultural Competence Familiarity with other groups culture Know thyself People including students‚ therapist‚ profs‚ are humans first and Three challenges to know about yourself Humans rarely contemplate the origin‚ validity or meaning of their value Humans underestimate the arbitrariness
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Associate Level Material Appendix C Cross-Cultural Communication Matrix Use the matrix to complete the country information. Write 3-4 sentences for each item. • Access the Business Around the World information by accessing http://www.mhhe.com/business/buscom/bcommonline/ • Select three regions of the world to research by clicking the map on the lower-left corner of the page. Select one country from each region you chose to research. Enter your final country selections into
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REQUIRED READING FOR ALL STUDENTS NEW STUDENT GUIDE JANUARY 2013 REQUIRED READING FOR ALL STUDENTS NEW STUDENT GUIDE JANUARY 2013 You are required to read this to help you prepare for your studies at George Brown College. Students who deferred from the previous semester and re-applied to the January 2013 semester are also required to follow these steps. MANDATORY STEPS Confirmation and Payment by Offer Expiry Date 1. Confirm and Pay your fees before the Offer Expiry Date on your Acceptance
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Importance of Cross-Cultural Training for Expatriates As soon as an employee is chosen for an overseas position‚ cross-cultural training turn into a key step in the process of preparation for the desired foreign effectiveness. Cross-cultural training is considered the primary instrument for supporting successful cross-cultural interaction and dealings.. The training is presented to an organization after a decision has been made to send an employee or a manager abroad for an overseas assignment‚
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A respected and well known corporation no doubt would be Nike. In order to save money and cut expenses Nike has outsourced its labor outside of the United States. Production and labor cost are indeed a lot cheaper outside of the United States. Nike had factories located in China‚ Vietnam‚ Indonesia‚ and Mexico due to the cheap cost of labor in those countries. In the 1990s Nike was criticized for child labor in Cambodia and Pakistan. The accusations claimed that children were being used to do
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Institution: St Theresa International College Campus/Faculty/Department/Campus: Faculty of....BBA.........‚ Department of.....Hotel & Tourism Section 1 : General Information 1. Course Code and Title 215 424 Psychology for Hospitality & Cross-Cultural Communication 2. Total Credits ……3 .Credits (…3-0-6..) 3. Program and Type of Course Bachelor/Master/Doctor of……Business Administration……Program in.....Hotel & Tourism.. Core course/Major required course/Major elective course 4. Responsible
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1.What were the triggers of cultural change in Japan during the 1990s? How is cultural change starting to affect traditional values in Japan? In the 1990s when Japanese economic growth slowed down for a long time firms where forced to change the way of doing business. They started to fire older employees. The younger generation‚ which grow up wealthy‚ saw this process and concluded that loyalty to one company might be not the best for themselves. The difference between the postwar generation and
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