School of Management and Economics Fed 323; International Marketing Strategy Master’s thesis‚ spring 2006 Examiner: Anders Pehrsson Coca-Cola or Pepsi; that is the Question - A study about different factors affecting consumer preferences Authors: Eva-Lena Andersson 820517 Evelina Arvidsson 820410 Cecilie Lindström 820404 Abstract Master thesis‚ School of Management and Economics‚ Växjö
Premium Advertising Marketing Brand
The influences of cross cultural training on the organisation and staffs Cross-cultural efficiency is very fundamental in international organisations and even in domestic organizations that have suppliers‚ customers and partners in other countries. We need to firm understanding of it into everything we do‚ when working across cultures becomes our normal way of working. Therefore‚ cross cultural training becomes an important part of training employees because organisations want to push their performance
Premium Human resource management Culture Cross-cultural communication
Individual Assignment: “Euro Disneyland” 1. Using Hofstede’s four cultural dimensions as a point of reference‚ what are some of the main cultural differences between the United States and France? PDI: Power Distance IDV: Individualism MAS: Masculinity UAI: Uncertainty Avoidance PDI: Power Distance IDV: Individualism MAS: Masculinity UAI: Uncertainty Avoidance The main cultural differences when using the Hofstede dimensions are in the dimensions Power
Premium Management The Walt Disney Company Walt Disney
ross Cultural Exchanges and the Silk Road Edit 0 0 130… Cross Cultural Exchanges and the Silk Road Notes (pg. 287-310) In the year 139 B.C.E.‚ the Chinese emperor Han Wudi sent an envoy named Zhang Qian on a mission to lands west of china. The emperor’s purpose was to find allies who could help combat the nomadic Xiongnu‚ who menaced the northern and western borders of the Han empire. From captives he had learned that other nomadic peoples in far wester lands bore grudges against the Xiongnu
Premium Silk Road Han Dynasty Roman Empire
A Scandinavian Case 1. Why did Conquip send an RFQ with a 10 percent price-reduction requirement rather than calling de Winter in for a negotiation? Is there any downside to having run the negotiation this way? Conquip sent the RFQ possibly attempting to anchor the negotiation and to prove its strong position towards the negotiation. This strategy is risky and could be harmful if the other party doesn’t have this value between its reservation and target price‚ thus‚ if this value is out of
Premium Negotiation Contract Dispute resolution
Cross-cultural comparison of the structure of WISC-III Valentin Bucik Department of Psychology‚ Faculty of Arts‚ University of Ljubljana‚ Ljubljana‚ Slovenia Abstract WISC is one of the best-known and most frequently used intelligence tests for children. The WISC-III version was issued in USA more than a dozen years ago and since then many different language versions of the test were issued in different cultures. When translating the intelligence test from one language and/or cultural milieu
Premium Wechsler Adult Intelligence Scale Intelligence quotient Wechsler Intelligence Scale for Children
The current issue and full text archive of this journal is available at www.emeraldinsight.com/1746-5648.htm Lost in translation? Language‚ culture and the roles of translator in cross-cultural management research Huiping Xian Human Resource Management and Organisational Behaviour Division‚ Graduate Business School‚ Manchester Metropolitan University‚ Manchester‚ UK Abstract Purpose – To promote more open discussion on translating data‚ this paper aims to provide a critical and reflexive evaluation
Premium Translation
Acculturation‚ Pluralism and Cross-Cultural Awareness in the Classroom First‚ acculturation is the process of adopting the dominant group’s cultural patterns; some groups prefer to keep‚ or maintain the original culture. Consequently that group will not have become highly cultured to American culture. Second‚ Pluralism ideology believes that they should keep their identity and culture. Such ideas have advantages and disadvantages‚ because most of the case the dominant groups are not willing to
Free Culture Multiculturalism
Introduction to Cross – Cultural Psychology Josie Quezada PSY/ 450 Instructor: Desiree’ Deshay January 29‚ 2015 Psychology has many different branches that concentrate on different areas; one of the branches that focus on how cultural influences human behavior is cross – cultural psychology. Cross – Cultural psychology helps an individual understand the behavior‚ emotions‚ and the ability of connecting with different people from different cultures. It is not only an effective branch in psychology
Premium Psychology Culture Sociology
until Iams recognized that it had to change the consumers thinking‚ was the brand able to establish itself and gain the trust of European pet breeders and pet owners (Van Gelder‚ S. 2004). The problems that Iams did not recognize were cross-cultural‚ such as consumption patterns of the pets (based on the feeding habits of the pet owners)‚ product usage‚ economic and social conditions (Schiffman‚ L.G.‚ Kanuk‚ L.L. 2007‚ 9th Ed.). The analysis thereof would have helped identify increased marketing
Premium Marketing Brand Pearson Education