COMMUNICATION AS A CROSS-‐CULTURAL CHALLENGE FOR INTERNATIONAL MANAGEMENT A CASE STUDY OF GINA TRICOT Paper within: Bachelor Thesis in Business Administration Authors: Tutor: Frida Mordenfeld Sandra Johansson Pamela Hinojosa Giron Zehra Sayed 881201-‐5520
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In nowadays modern‚ rushed world cultural diversity has grown widely. Globalization seems pervasive. There is a well seen difference between the value systems of rich and poor countries or people even. And so‚ value systems and the culture of a country are tightly connected. In order to be a good manager outside your ‘comfort zone’ - the country you are living in‚ with its culture‚ people‚ and all of it sides (that you are pretty acknowledged of)‚ you should be ready to go deeper in the new place’s
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LEGO Introduction LEGO is seen as an extraordinary company not only in the eyes of parents who proudly watch their children build castles and town halls‚ but also in the eyes of high-minded academicians. Playing with LEGO sets is widely believed to develop motor skills and creativity in children‚ considered essential tools for real-world problem solving. The firm‚ founded in 1932 by a Danish carpenter did well continuously. Business Problem But by the late 90’s signs that something was
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Summary of the case The LEGO Group’s vision was to “inspire children to explore and challenge their own creative potential”. Its motto‚ “Only the Best is Good Enough‚” had stuck with company since 1932 when Ole Kirk Christiansen‚ a Danish carpenter‚ established the company in the small town of Billund in Jutland‚ Denmark‚ to manufacture his wooden toy designs. As the company itself stipulated it: “It is LEGO philosophy that “good play” enriches a child’s life — and its subsequent adulthood. With
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Cross Cultural Perspectives ETH 316 October 13‚ 2014 Cross Cultural Perspectives Multi-national companies from the U.S. hold a great advantage by working in and with other countries and cultures to make their products accessible to a much broader community. When multi-nationals gains access into or with other companies/countries‚ it may be an assumption that because everyone inside the business is working for the same purpose‚ they are going to automatically communicate‚ think and look
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Essay Cross Cultural Leadership Nowadays the organizations of all over the world are in touch and connected with each other. The national boundaries and barriers have been almost brought down due to the globalization and the technology of our time. The exchange of human factor and skilled personnel among organizations is everyday more common. Immigration is another factor that helps to have people from different cultures in the same organizations. As a consequence‚ the modern organizations
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Case Study: Lego is still playing‚ but have the rules changed? Nearly everyone around the world knows what Legos are‚ which certainly isn’t because of luck or happenstance. Lego expanded in to the global market long before other toys manufactures were even off the ground. The Lego brand started with simple blocks that snapped together‚ they create whatever the child’s mind could image. The simple toy is developmental appropriate from toddler through teens. Most toys on the market cater to a much
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LEGO CASE STUDY CASE OVERVIEW • LEGO Group – A brick based toy making company • Founded in 1932 (during the Great Depression)as a small carpenter’s workshop Ole Kirk Kristiansen – build stepladders‚ iron boards and wooden toys • HQ – Billund‚ Jutland in Denmark • 1934 – Kirk’s son joined Godtfred Kirk • LEGO means – “leg”(play) “godt”(well) ORGANIZATION • Owned by the third and fourth generations of the Kirk Kristiansen founding family: Kjeld Kirk Kristiansen and his three children.
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Chapter 13 The Impact of Globalization on Cross-Cultural Communication Lowell C. Matthews and Bharat Thakkar Additional information is available at the end of the chapter http://dx.doi.org/10.5772/45816 1. Introduction In a global environment the ability to communicate effectively can be a challenge. Even when both parties speak the same language there can still be misunderstandings due to ethic and cultural differences. Over the last decade‚ there have been countless examples from
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Cross-cultural leadership in global business Abstract: Leadership is the process of getting work done through others. A leader encourages and motivates others towards accomplishment of certain pre-defined organizational goals. The management maintains the status quo whereas the leadership is responsible for predicting fresh solutions and methodologies. The leadership is responsible for motivating people to bring out their best. The modern leader must be multicultural because corporate success
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