Running head: Cultural Dynamics Cross-Cultural Dynamics in the Workplace Liberty University Abstract In a world of increasing globalization and cross-cultural interaction‚ there are many barriers‚ which hinder the communication process. These barriers‚ present through cultural differences‚ can be a strength or a weakness to an organization. Leadership and managers alike‚ can minimize the effects of weaknesses‚ and capitalize on the strengths‚ only if they understand the cross-cultural dynamics they
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and syndicating it. You can see our video on the Yahoo home page and never leave that site." Unilever is a European global giant that markets some 400 brands in 14 different categories to consumers. Its brands include Axe‚ Dove‚ Pond’s‚ and Vaseline in the personal care market; Comfort‚ Sunlight‚ and Surf in the home care market; and Bertoli‚ Hellman’s‚ Knorr‚ and Lipton in the foods market. Unilever is also a company that has an enlightened view of the use of media for advertising – and it’s worth
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The international market is the primo situation for all companies‚ even though almost every organization experiences growth as time passes. The main goal of almost every big business is to be able to reach the largest market and enable growth; the international market. There are many different things that international markets bring to an organization‚ advantage wise‚ for instance a bigger brand name‚ international market shares‚ investors‚ or even growth that will allow the capability to be able
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July 6‚ 2007 DISTRIBUTION RESTRUCTURING AT UNILEVER PAKISTAN On Jan 01‚ 2002‚ Musharaf Hai presented a new vision at Unilever head quarters in Blackfrairs London for Unilever Pakistan (UPL). The vision stated to be a Rs 38 billion company by 2008. This vision required double digit growth from the first year and Customer & Channel Development (C&CD) had to contribute Rs 30 billion. On her return Hai was determined to realize her vision and to optimize her resources. However‚ Hai’s aides were
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“Culture is the collective programming of the mind distinguishing the members of one group or category of people from others” Professor Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. He analyzed a large data base of employee values scores collected by IBM between 1967 and 1973 covering more than 70 countries‚ from which he first used the 40 largest only and afterwards extended the analysis to 50 countries and 3 regions.
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Researches attempted to explains of motivition to work through two basic types of motivational theories and process theories. Content theories are concerned with what energizes behavior while process theories focus on how. Content theories asset that needs determine an individual’s behavior‚ individuals have a multitude of need varying degrees of intensity. There are needs or activator creates a state of disequilibrium within the person. The individual develops an urge to fulfill the need or needs
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Introduction It is an open fact that the ability to communicate and effectively resolve conflict among various ethnic employees within an organization is a reality that management faces today. It is crucial for managers to learn how to address concerns voiced by individuals of a different background. This ensures that the organization will run smoothly and the employees ’ will be satisfied and confident that they are valued by the company. However‚ it is important to learn how to solve conflict
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two Personal reflection about Cross-cultural Communication and interaction Executive summary The report is aimed to reflect on the researcher’s personal experience during the module by combining relevant academic theories and concepts. It first explores the application of Cross-Cultural Theory and Concepts to the PALS groups. Second‚ it focuses on the reflection from perspective of self and other individuals. Third‚ it focuses on reflecting on the cross-cultural interaction. Fourth‚ it mainly
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Cross-Cultural Organizational Behavior Annu. Rev. Psychol. 2007.58:479-514. Downloaded from arjournals.annualreviews.org by University Of Maryland on 12/11/06. For personal use only. Michele J. Gelfand‚1 Miriam Erez‚2 and Zeynep Aycan3 1 Department of Psychology‚ University of Maryland‚ College Park‚ Maryland 20742; email: mgelfand@psyc.umd.edu Technion‚ Israel Institute of Technology‚ Technion City‚ Haifa‚ Israel 32000; email: merez@ie.technion.ac.il Department of Psychology‚ Koc University
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History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens‚ Samuel van den Bergh and William Hulme Lever‚ 2nd Viscount Leverhulme. 1930s : Business grew and new ventures were launched in Africa and Latin America. 1969 : The Company consolidated its African businesses under Unilever SA‚ with the following operating subsidiaries. 1972 : Unilever purchased A&W Restaurants’ Canadian division 1987 : Unilever strengthened its position in the world skin care market by acquiring
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