"Cross cultural management unilever" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 45 of 50 - About 500 Essays
  • Satisfactory Essays

    Ib Case Unilever

    • 605 Words
    • 3 Pages

    International Business Unilever Student information: Rutger Vis 1006834 Leroy Chin-A-Loi IBMS 1F Teacher: Mr. Imeson Summary Unilever is one the World’s oldest multinational corporations with extensive product offerings in food‚ detergent‚ and personal care businesses. Unilever was organized on decentralized bases‚ maintaining subsidiaries in each major national market. Only in Europe it maintained 17 subsidiaries accountable for its performance in the

    Premium Marketing Competition Multinational corporation

    • 605 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Unilever Case Study

    • 1303 Words
    • 6 Pages

    Introduction Growth is an important factor for nearly every company that wants to be successful in the future. For that reason‚ Unilever has conducted market research concerning growth opportunities in the low-end detergent market in Northeastern Brazil. This report will deal with the issue of whether an entry in the low-end Northeast is profitable for Unilever‚ or if it should rather refrain from entering this market. It is divided into six parts and provides the reader with the following information:

    Premium Laundry Laundry detergent Brazil

    • 1303 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Unilever Policies Review

    • 541 Words
    • 3 Pages

    Unilever policies review. Unilever is a global company which produces great amount of products every-day consumption. It has such brands as Lipton‚ Calve‚ Knorr‚ Dove‚ Rexona‚ Sunsilk‚ Domestos‚ etc. As you can see from this list this company is a real giant not only because it spreads its influence on a plenty of product markets‚ but is also known in different geographical areas. It has sustainable presence in more than 100 countries. Its corporate social responsibility system is aimed at 3 main

    Premium Unilever Employment Minimum wage

    • 541 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    ORGANISATIONAL CHANGE AT UNILEVER Unilever is a very old multinational with worldwide operations in the detergent and food industries. For decades‚ Unilever managed its worldwide detergents activities in an arm’s length manner. A subsidiary was set up in each major national market and allowed to operate largely autonomously‚ with each subsidiary carrying out the full range‚ of value creation activities‚ including manufacturing‚ marketing and R & D. The company had 17 autonomous national operations

    Premium Procter & Gamble Laundry detergent Soap

    • 597 Words
    • 3 Pages
    Good Essays
  • Best Essays

    The Symbol Behind the Mask Cross Cultural Communications November 16‚ 2010 Imagine being eight years old and all you want to be for Halloween is Superman. Superman is incredible: he fights evil and never fails at saving the world. Superman among many other superheroes hold a place in many people’s hearts for being extraordinary. Spiderman‚ The Fantastic Four‚ and X-men are just among a few more superheroes that children and adults around the world want to relate to. A superhero is defined as:

    Premium

    • 4008 Words
    • 16 Pages
    Best Essays
  • Best Essays

    Study of KFC’s Cross-cultural Marketing in China Summary: In 2007‚ KFC had opened 2000 outlet stores in china‚ leaving rival MacDonald’s far behind‚ achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture‚ this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions. Key words: KFC‚ fast food‚ cross-cultural marketing 1.

    Premium Fast food Public relations Fast food restaurant

    • 1885 Words
    • 8 Pages
    Best Essays
  • Best Essays

    Cross Cultural Challenges and Opportunities for Indian Businesses in China 1. Introduction India and China are both countries with deep-rooted‚ ancient and traditional cultures. They both went through a cycle of prosperity and the economic downfall with the advent of colonialism‚ and now stand as amongst the fastest growing economies in the world. The liberalization of their markets forced them to come into contact with the global market and with each other. “Cross cultural ethical dilemmas often

    Premium India China

    • 2517 Words
    • 11 Pages
    Best Essays
  • Good Essays

    maintain and promote‚ the “Enterprise Culture”. They also emphasize on keeping track of the changing consumer needs‚ innovating to “wow” their customers‚ winning their hearts through excellent consumer networking. Finally it mentions the commitment Unilever has towards its social corporate responsibility. The company’s basic motto is: “Meeting the Everyday Needs of People Everywhere” The planning function involves working on strategies to achieve this goal. Narrowing down from this we

    Premium Corporate social responsibility Management Planning

    • 449 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Unilever Marketing Skill

    • 4641 Words
    • 19 Pages

    SKILLS DICTIONARY MARKETING APPENDIX (2nd version) Issued: November 2000 Introduction This Appendix replaces the original Professional Skills Dictionary - Marketing Appendix issued by Unilever in 1996. A summary of the new Marketing Professional Skill Areas is provided on the following page‚ complete with definitions and a list of Skill Sub Areas. Subsequent pages of the Appendix provide more detail on each Skill Area. Each page

    Premium Marketing

    • 4641 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Outcomes The student should be able to demonstrate: A basic knowledge and understanding of the diversity of the scope of management in organisations The ability to undertake basic research and to communicate information effectively in both oral and written form A basic knowledge of the underlying concepts and principles related to entrepreneurial activities and their management Deliverables This group assignment represents 50% of the total marks for this module. This assignment is divided

    Premium Citation Research Critical thinking

    • 825 Words
    • 6 Pages
    Good Essays
Page 1 42 43 44 45 46 47 48 49 50