advertising (Ukpere and Slabbert‚ 2009). Because of globalization‚ cultural influences have played an important role in designing advertisements. Culture is an important aspect of every society and clearly has an effect on people’s behaviour. This impact is a key factor in a science such as advertising which aims to influence behaviour. In this context it is important to know which different factors influence people with different cultural backgrounds. This paper seeks to answer the following question:
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Chapter 13 The Impact of Globalization on Cross-Cultural Communication Lowell C. Matthews and Bharat Thakkar Additional information is available at the end of the chapter http://dx.doi.org/10.5772/45816 1. Introduction In a global environment the ability to communicate effectively can be a challenge. Even when both parties speak the same language there can still be misunderstandings due to ethic and cultural differences. Over the last decade‚ there have been countless examples from
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Cross-cultural communication has been an integral component of business in recent decades‚ as globalisation has created a situation where countries depend more and more on each other (Asgary & Walle 2002). Achieving this has been through the use of both verbal and non-verbal communication. Both these forms of communication have their advantages as well as their shortcomings‚ but are necessary in order to communicate in the current globalised world. Achieving successful‚ effective cross-cultural communication
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"We didn ’t all come over on the same ship‚ but we ’re all in the same boat."- Bernard Baruch Cross-cultural communication is the process of exchanging meaningful and unambiguous information across cultural boundaries‚ in a way that preserves mutual respect and minimizes antagonism‚ that is‚ it looks at how people from differing cultural backgrounds endeavour to communicate. The study of cross-cultural communication was originally found within businesses and the government both seeking to expand
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is multi-cultural conflict problem in Sony’s management‚ which leads to failure in business. Multi-cultural conflict happens in the field of human resource management within transnational corporation‚ and could be solved by efficient measure. I will list some suggestions that can save Sony. Multi-cultural Conflict in Human Resource Management When Sony stands on the top of the world electronic industry‚ it is right time for the giant corporation to change own Japanese-style management method
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COMMUNICATION AS A CROSS-‐CULTURAL CHALLENGE FOR INTERNATIONAL MANAGEMENT A CASE STUDY OF GINA TRICOT Paper within: Bachelor Thesis in Business Administration Authors: Tutor: Frida Mordenfeld Sandra Johansson Pamela Hinojosa Giron Zehra Sayed 881201-‐5520
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Jenny 1 Jenny Jiang Professor Moldawa Lit-160 16 October 2007 Time Cultures in the American Campus Introduction: For most of international students‚ the American campus life is full of challenge because of the cross-cultural adaption process. Once you step into a different culture‚ you will face the differences from external aspects such as food‚ dress and customs to the internal ones‚ such as values and beliefs. And anyone who first comes to the America will notice the Americans¡¯ attitude
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Sylwia Zdziech Master of Science in International Business Economics Lazarski University Warsaw Cross-cultural Communications: A Real Challenge For Diplomats? International networking of individual‚ state‚ corporate‚ NGO‚ cultural‚ and social activities‚ intensified by the process of globalization have strengthen the need of cross-cultural communication. It is beyond doubt that culture covers the entirety of the human‟s life. Most human activities that are related to the society‟s activities
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The headline of the article is “Cross Cultural Understanding as a Basis for Lasting Business Relationship”. It is the article published in June 2009 by the author Anna Shevchenko‚ who is the senior consultant at Farham Castle International Briefing Center. The article originally appeared in the printed version of the RBCC Bulletin (Russo-British Chamber of Commerce-the monthly magazine for Chamber members) Торговая палата. It is addressed to the readership of this periodical publication‚ primary
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international communication‚ and the existing humor barriers that mislead cultural exchange in daily life. Humors are pleasing and relaxing. Recent researches have shown that laughter stimulated by humors can well prevent heart diseases‚ cancer and other diseases of circulatory systems. As a result‚ how to create‚ understand‚ appreciate and interpret humors in different cultures will undoubtedly lead to the better communication in cross-cultural exchange between Chinese and English language. With the increase
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