Case Study on McDonald’s Environmental Strategy Bipul Chandra Saha Brajesh Kumar Dhirendra Kumar G.B.Chandramouli G.V.Ramana Overview on McDonald’s History Started business in 1948 at California with single drive–in Restaurant Owned $13 billion of the $ 93 billion fast food industry in 1991 Operation of 12400 restaurants in 59 country till 1991 and serving 18 million people per day in US only Second best known global brand Known brand for formulating and implementing its strategy for
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Cultural Impacts - Marketing People from different parts of the globe tend to follow different cultures and behaviour patterns. In countries like India‚ each state has its own language and culture thus making it a highly diverse country. The cultural environments do impact the marketing of the product or service. The needs and requirements of these differing cultural environments of the world are different and hence a successful product in one part of the world might turn out to be a failure at
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It is believed that these factors influence beliefs‚ emotions‚ behavior and success. It is imperative for companies to be aware of cultural differences in order to be successful. Managers should explore how culture affects leadership styles and practices. There are many cultural value concepts that influence leadership style. In Hofsted’s ground breaking cultural study he defined four different dimensions of culture‚ one of them being Power Distance. “Power distance refers to the extent that power
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impairment can affect the mental health of children and adolescents. The aim of this study is to investigate the depression and anxiety levels and the self-concept characteristics of adolescents with congenital complete visual impairment. Method: This is a cross-sectional study. 40 adolescents with congenital complete visual impairment studying in a specialized primary school for visual impairment‚ and 40 sighted adolescents were included in the study. Both groups were matched in terms of age‚ gender and socio-economic
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Whose values count? Culture: any group sharing values‚ beliefs‚ customs “…isms” ethnicism/racism sexism heterosexism (homophobia) classism ageism prejudice against disabled religious bigotry Cultural Competence Familiarity with other groups culture Know thyself People including students‚ therapist‚ profs‚ are humans first and Three challenges to know about yourself Humans rarely contemplate the origin‚ validity or meaning of their value Humans underestimate the arbitrariness
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present have affected mangers and managing people in the workplace. Prior to the 1930’s‚ employees were largely viewed and treated simply as inputs into the production process. However‚ lately the majority of the population questions superiors and wants to rather learn the process in order to better themselves. If managers are to be effective‚ present and future managers need to develop a global mind-set and cross-cultural skills. To develop skilled managers who move comfortably from culture to culture
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staff well versed in Customer service skills (hamburger University) Positive company social-image (Ronald McDonald House) Impressive core competencies in franchising and logistics Target market is children and teens Weaknesses Fast Food is viewed by many as poor quality and unhealthy‚ often associated with “cheap and greasy‚” especially the baby boomers who built the brand in the 50’s and 60’s less than 6% of the over 100 item entrée menu is less than 200 calories more than half the entrees are high
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Wal-Mart Cross-Cultural Perspectives Name Course Professor Wal-Mart Cross-Cultural Perspectives Wal-Mart is an international organization that is faced with different cultural issues. Amongst the most important issues that confront international businesses in the globe entails the differences in culture. Cultural differences influence different businesses that are operating across the globe. So as to respond to cultural difficulties‚ businesses have to come up with as well as implement efficient
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Psychology for Hospitality & Cross-Cultural Communication 2. Total Credits ……3 .Credits (…3-0-6..) 3. Program and Type of Course Bachelor/Master/Doctor of……Business Administration……Program in.....Hotel & Tourism.. Core course/Major required course/Major elective course 4. Responsible Faculty Member (Course Coordinator and Instructor) Aj./ Dr./ Asst.Prof. ............U. K. Shukla...................................................................... Teaching faculty member(s) Aj./ Dr./ Asst.Prof
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Consumer Behavior‚ Marketing Strategy and Cross-Cultural Variations in Consumer Behavior Consumer behaviour study is based on consumer buying behaviour‚ with the customer playing the three distinct roles of user‚ payer and buyer. It is the study of when‚ why‚ how‚ and where people do or do not buy a product. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics
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