PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market is an effective way to broaden your global business. Cross-cultural research on advertising is a relatively new field which reflects the
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CULTURE AND ITS IMPORTANCE TO SOCIOLOGY STUDENT ID: 2057434 DATE: 3/12/2012 Culture is the way of life of a certain group of people. It simply describes what different groups of people believe‚ think and the values of life unto which the strongly hold on. It consists of the beliefs‚ behaviours‚ objects‚ and other characteristics common to the members of a particular group or society. Culture includes many societal elements apart from the above mentioned‚ they are: language‚ values‚ customs
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Theory of Cross-Cultural Communication © Anthony Pym 2003 Intercultural Studies Group Universitat Rovira i Virgili Tarragona‚ Spain* Pre-print version 3.3 The following is a series of propositions designed to connect a few ideas about translation as a mode of cross-cultural communication. The ideas are drawn from a multiplicity of existing theories; the aim is not particularly to be original. The propositions are instead intended to link up three endeavors: an abstract conception of cross-cultural
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Transactional Analysis Theory: the Basics Carol Solomon‚ Ph.D. Abstract This article is written to acquaint readers with basic transactional analysis theory and to provide a beginning understanding about how these concepts can be used in real life. I first learned about Transactional Analysis from Dr. Eric Berne when I studied with him in Carmel‚ CA beginning in 1966. Quickly‚ I learned the value of this simple language as I began to understand my own life script. I became intrigued with my newfound
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Assignment two Personal reflection about Cross-cultural Communication and interaction Executive summary The report is aimed to reflect on the researcher’s personal experience during the module by combining relevant academic theories and concepts. It first explores the application of Cross-Cultural Theory and Concepts to the PALS groups. Second‚ it focuses on the reflection from perspective of self and other individuals. Third‚ it focuses on reflecting on the cross-cultural interaction. Fourth‚ it
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ostracizing homosexuals from the limelight (Bynum). Directors in the 1930s decided to disregard the production code and shock the audience with violence‚ gender nonconformity‚ and scenes of passion in order to increase revenue. Notably‚ The Sign of the Cross‚ released in 1932‚ was a biblical epic that stunned the audience with the king’s implied relationship with a slave boy‚ erotic dancing between two women‚ and frequent nudity (Presley & Viera). As a result of World War II‚ directors made homosexuals
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International Marketing Review 15‚1 10 Received April 1996 Revised May 1997 Accepted September 1997 Cross-cultural sales negotiations A literature review and research propositions Antonis C. Simintiras The Open University Business School‚ Milton Keynes‚ UK‚ and Andrew H. Thomas European Business Management School‚ University of Wales‚ Swansea‚ UK Introduction International business comprises a large and increasing portion of the world’s total trade (Johnson et al.‚ 1994; Czinkota et al
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NO! My life has been anything but simple to the point that even common sense doesn’t apply to me anymore so when I died during a car accident‚ I wasn’t even the least surprised that out of all the people in the world‚ it happened to me‚ Logan Cross. When I died‚ I thought to myself ‘It can’t get any worse than this right?’ but I was wrong… So wrong that I was in disbelief myself. After my death‚ I noticed that‚ even though I had died‚ I still felt ‘alive’ but that shouldn’t have been possible
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would be profitable to try to define culture; for a cultural studies researcher not only it includes traditional high culture (the culture of ruling social groups) and popular culture but according to Raymond Williams also everyday meanings and practices.As stated in Matthew Arnold´s "Culture and Anarchy" culture is “the disinterested endeavor after man’s perfection”.It was James Clifford in “Collecting art and culture” that defended that what we gather for culture is not always the same because objects
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Identifying a Cross-Cultural Dilemma- China’s Google dilemma Description Cultural issue at hand: Google had to decide between strict restrictions or losing all current or potential business opportunities in the world most populated country. The population of China has reached over 1.3 billion‚ representing the 20% of world population. The closing of Google in China has led to the boost of its domestic competitors Baidu and Sina. Besides‚ China’s enormous growth of internet users and
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