The Wisdom of My Crowd: Motivation and Audience in Enterprise Social Tagging Jennifer Thom-Santelli Cornell University‚ HCI Group 301 College Avenue Ithaca‚ NY USA 14850 +1 607 255 7826 Michael J. Muller IBM Research One Rogers Street Cambridge‚ MA USA 02142 +1 617 693 4235 jt17@cornell.edu michael_muller@us.ibm.com ABSTRACT Social tagging systems allow users to share resources categorized according to community-generated tags. These systems serve to organize personal information
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The American Red Cross is a non-profit organization that was founded in 1881 by Clara Barton. “For more than 122 years‚ the mission of the American Red Cross (ARC) has been to help people prevent‚ prepare for‚ and respond to emergencies” (FEMA / Ready.gov‚ 2012). The focus of their mission is to assist people who have been affected by disasters with the help of volunteers and the generosity organizations’ and individual’s monetary donations. The assistance the Red Cross provides is through shelter
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THE PROMOTIONAL TOOLSADVERTISING1. PERVASIVENESS: Advertising permits the seller to repeat a message many times. It also allows the buyer to compare messages of various competitors. Large scale advertising says something positive about the seller size‚ power and success. 2. AMPLIFIED EXPRESSIVENESS: Advertising provides opportunities for dramatizing the company and its products through the artful print sound color. ADVERTISING CAN BE USED TO BUILD UP A LONG TERM IMAGE FOR A PRODUCTPROMOTIONThe
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Cross Culture Assignment: Analyse the cultural differences of your home country and the country chosen for stage by using any of the models learned during the lectures. I am going to choose Lewis’ Model for this Assignment To begin with‚ when comparing two cultures it is important to examine your own culture. According to Lewis’ model my home country Germany belongs to the linear-active group. This means that we always do one thing at a time‚ concentrate hard on that thing and do it within
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solutions to IT issues. It also undertakes research for new technologies‚ both software and hardware and thus transforming them into new products. IBM was incorporated in the State of New York on June 16‚ 1911 as the Computing-Tabulating-Recording Co. (C-T-R). In 1924‚ C-T-R adopted the name International Business Machines Corporation. [ibm.com: 2011]. In 2010‚ IBM was ranked the 20th biggest firm in the US by Fortune Magazine. It currently employs 400‚000 people‚ working in different fields providing various
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ธุรกิจมีโอกาสขยายธุรกิจออกไปยังไประเทศต่างๆมากขึ้นแต่อย่างไร ก็ตามคู่แข่งก็มีโอกาสทำธุรกิจมากขึ้นเช่นกัน ดังนั้นการทำธุรกิจระหว่างประเทศในโลกปัจจุบันจึงต้องมีความตื่ นตัวกับข้อมูลข่าวสารมากขึ้นและต้องมีการปรับตัวให้เข้ากับแนวโ น้มที่เปลี่ยนแปลงไป CHAPTER 2 CROSS – CULTURAL BUSINESS วัฒนธรรมของบริษัทข้ามชาติกับวัฒนธรรมของประเทศไทย
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LENOVO Case Analysis Situation Analysis Chinese super brand Lenovo‚ formerly formed as Legend‚ has seen itself rise from being a mere imported parts distributor into its country’s largest computer manufacturer as well as being the world’s fourth. The company now has branches world-wide and has experienced successful growths since its establishment in 1984. Lenovo SWOT breakdown: Strengths: Lenovo has a mass and strong relationship with their domestic customer base. Being a homegrown company
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enough?’ An experiment with data saturation and variability‚ Field Methods‚ 18(1)‚ pp. 59–82. Hall‚ W. D. (1998) The education of an accountant‚ Massachusetts CPA Review‚ 62‚ pp. 34–38. Hayes‚ J. and Kuseski‚ B. (2001) The corporate communication culture project: studying the real world of business‚ Business Communication Quarterly‚ 64(2)‚ pp. 77–85. Henderson‚ S. (2001) The education of accountants: a comment‚ Accounting Forum‚ 25(4)‚ pp. 398–401. Hock‚ S. (1994) The 100 most influential people
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Small Case #1 (Lenovo: Striving to be the best) 1. SWOT analysis Location of Factor Type of Factor Favorable Unfavorable Internal Strengths Well-established brand equity Highly respected international business partners Leading position in China Capacity to keep up with market trends and demands High performance in China’s domestic market Weaknesses Low profit margins compared to the industry average Complex and inefficient cost composition Low performance in tablet and smart phone lines abroad External
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Cross-Cultural Management “Thai Culture” Content Language & Writing Religion Food & Cuisine Costumes & Clothing Sports Customs & Taboos Business Etiquette Politics Thai Culture incorporates cultural beliefs and characteristics of Thailand itself as well as China‚ India‚ Cambodia‚ and other Southeast Asian cultures. Language & Writing The Thai language is composed of 44 consonants‚ 32 vowels and five tones in Thai pronunciation. Thai is
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