1 “S.T.P ANALYSIS OF FORD INDIA” (Assignment for Marketing Management- I) Submitted toDr. Sandhya A.S Faculty JIM-L Submitted byRiku Acharyya Priyanka Das (FS40) (FS36) Devarshi Shukla (FS16) Priyam Nigam (FS34) Shweta Srivastava (FS50) 2 CONTENTS Page Number 1. INTRODUCTION………………………………………………………… 3 2. MARKETING OF FORD INDIASEGMENTATION……………………………………………………… 5 POSITIONING………………………………………………………… TARGETING………………………………………………………….. 8 7 3. MARKETING MIX………………………………………………………10
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contents 1.0 Introduction 3 2.0 Strategic Issues of Ford 4 3.0 The External Environment 5 3.1 PESTEL Analysis 5 3.1.1 Political Environment 5 3.1.2 Economic Environment 6 3.1.3 Social Environment 7 3.1.4 Technological Environment 7 3.1.5 Natural environment 8 3.1.6 Legal Environment 8 3.2 The Industry Porters’ Five Model 9 3.2.1 Buyer’s Power - Moderate 9 3.2.2 Suppliers’ Power - Low 10 3.2.3 Threat of New Entrants - Low 11 3.2.4 Threat of Substitutes – Slightly Moderate
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The Red Cross By Kevin Smith The Red Cross is an international organization that thrives on donations and the kindness of others to succeed. This Red Cross supports military families‚ disaster relief‚ health and safety training along with education‚ and blood drives that save thousands of lives yearly. The Red Cross started in the year 1881 and was mainly used to help wounded soldiers from the battlefield. “The global Red Cross has evolved into the world’s largest humanitarian network -
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The Holy Cross The holy cross is a very important and very familiar symbol in the Christian faith. The cross that hangs against the red brick wall in the main sanctuary of my home church (A.P. Shaw United Methodist) has aroused my curiosity since I was a child. As long as I can remember this enormous wooden cross has hung there overlooking the congregation as if Christ himself was keeping watch. Directly beneath the cross is an altar holding a Holy Bible‚ candles‚ a prayer
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Dominance in the Automobile Market: The Early Years of Ford and General Motors Richard S. Tedlow Harvard University This paper contrasts the businessstrategics of Henry Ford and Alfred P. Sloan‚ in the automobile Jr. marketof the 1920s. The thesis that HenryFord 1 is epitomized the method of competition most familiar to ncoclassical economics. That is to say‚ his key competitive weapon was price. Alfred P. Sloan‚ Jr. beat Ford because hc understood that the nature of the market
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PART A : Cross Docking: The term cross docking refers to moving product from a manufacturing plant and delivers it directly to the customer with little or no material handling in between. Cross docking not only reduces material handling‚ but also reduces the need to store the products in the warehouse. In most cases the products sent from the manufacturing area to the loading dock has been allocated for outbound deliveries. In some instances the products will not arrive at the loading
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CROSS ELASTICITY In economics‚ the cross elasticity of demand or cross-price elasticity of demand measures the responsiveness of the demand for a good to a change in the price of another good. It is measured as the percentage change in demand for the first good that occurs in response to a percentage change in price of the second good. cross elasticity for substitute products The change in the demand for a product due to the change in the price of the substitute product gives a positive value
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Running head: THE AMERICAN RED CROSS The American Red Cross Dr. Victor Oladapo Ethics and Advocacy for HR Professional The American Red Cross 1. Determine impact of this event on ARC’s “benefits of business ethics” (employee commitment‚ investor loyalty‚ customer satisfaction the‚ and bottom line). Ferrell and Fraedrich (2011) states that‚ “business ethics relates to rules‚ standards‚ and moral principles regarding what is right or wrong in specific
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Rivera‚ Christopher 30 May 2012 Cross-Dressing: A Way of Self-Expression The phenomenon of cross-dressing is something that people do not completely understand. Almost every city has a subculture of people who dress in the opposite gender’s clothing‚ either for fetishistic purposes or for means of artistic expression. Although everyone has seen a cross-dresser in some way‚ people quickly lump cross-dressing‚ homosexuality‚ and being transgender together into one giant
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Dihybrid Cross Worksheet 1. Set up a punnett square using the following information: • • • • • Dominate allele for tall plants = D Recessive allele for dwarf plants = d Dominate allele for purple flowers = W Recessive allele for white flowers = w Cross a homozygous dominate parent (DDWW) with a homozygous recessive parent (ddww) 2. Using the punnett square in question #1: a. What is the probability of producing tall plants with purple flowers? Possible genotype(s)? b. What is the probability of
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