1. On the Basics: a. We have asserted that marketing is really the strategic idea of ‘connectedness’ with customers. From the perspective of your final project company‚ identify and discuss how your company connects with its customers – select from either the marketing concept or the selling concept. Be sure to define each concept and be detailed in your response. A: Marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering
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Product Recall Due To a Quality Issue The product recall I will be discussing is that of Motrin Infants drops which occurred in early September of this year. These infant drops are manufactured and distributed by Johnson & Johnson in the US through their subsidiary McNeil Consumer healthcare. Motrin is a baby drop formula used to treat fever‚ aches and pains in children 2 years or younger (webMD.com 2013). The recall occurred when plastic particles the size of a poppy seed were found in a batch
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Dredging The Hudson River For PCBs Tens of thousands of years ago‚ glaciers carved out the Hudson River. It is an estuary‚ " An estuary is a semi-enclosed coastal body of water with a free connection to the open sea and within which sea water is diluted by fresh water"(life.bio.sunysb.edu). The Hudson River begins in Lake Tear of the Clouds on the southwest side of Mount Marcy‚ the highest peak in New York‚ and is 315 miles long. At its deepest point‚ World ’s End near West Point‚ it is 216 feet
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Carlos Hofmeister January 10‚ 2005 Ms. Rivera/ Health Education Class The American Red Cross It is important to know how the Red Cross began. It was in June 1859 when Henry Dunant went to Solferino‚ north of Italy. He was a spectator of a small but bloody war. French and Italians had a battle against Austrians. There were more or less 40‚000 victims. He was completely horrified with the scene. He interrupted his trip to help the hurt and organized volunteers to save lives. When Henry
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Elektra Product Inc. I. Case problem Elektra Product Inc facing a crisis in the company since their market share was declining among the competition‚ limited idea to create a new innovative products‚ lack of communication between the department and all of sudden most of the workers feel uncertain about their future in the company. Lack of leadership and management causing many problems inside the company and reflected to the company profit in the last few years. At the moment
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CROSS-DISCIPLINARY COMMUNITIES OR KNOWLEDGE ISLANDS: EXAMINING BUSINESS DISCIPLINES JEAN A. PRATT University of Wisconsin - Eau Claire Eau Claire‚ WI 54702 KARINA HAUSER Utah State University Logan‚ UT 84322 CASSIDY R. SUGIMOTO Indiana University - Bloomington Bloomington‚ IN 47405 ABSTRACT Successful knowledge transfer provides benefits to companies and society. Knowledge management across disparate business functions leads to improvement in business processes. Colleges are comprised of different
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of the three the most widespread.[2] covering an area of 1.25 million sq km [3] It flourished in the basins of the Indus River‚ one of the major rivers of Asia‚ and the Ghaggar-Hakra River‚ which once coursed through northwest India and eastern Pakistan.[4] At its peak‚ the Indus Civilization may have had a population of over five million. Inhabitants of the ancient Indus river valley
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The situation of the Luango River case involves a dispute between the Republic of Ndebele and the Kingdom of Shauna over the transboundary water supply of the Luango River. The Republic of Nbdele has launched the creation of a major bauxite mining and processing industry. To provide energy for this industry‚ Ndebele has hired Dutch corporation Bello Nedam to construct a hydro-electric dam. Across the two countries lives the Ido minority indigenous population‚ who are protesting against the continuation
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Product standardization Definition : Product standardization in business is the process of developing same product for multiple countries. Advantages: The main advantage of product standardization is cost saving. Cost reduction will give economies of scale. Since you are making large quantities or the same‚ non-adapted product - you benefit from the advantages associated with manufacturing in bulk. For example‚ components can be bought in large quantity which reduces the cost-per-unit. These
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situation facing the company.” - Kotler‚ Keller‚ Brady‚ Goodman and Hansen ( 2009) Marketing research is the “systematic and objective identification‚ collection‚ analysis and dissemination for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.” - Malhotra (2003) Importance of Marketing Research Introducing new products into international markets Uncovering international opportunities for existing products Ensuring marketing
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